MediaPost Publications - Tag: entertainment

Tag results for "entertainment" for October 2011

DreamWorks Animation Extends CMO Anne Globe's Contract
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
DreamWorks Animation has extended the employment contract of chief marketing officer An ...
MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
EA To Feature P&G's Iams On Pack
Marketing Daily, Aaron Baar - Tuesday, October 18, 2011
Electronic Arts will feature Procter & Gamble's Iams pet products in i ...
AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
McDonald's Launches McTV, DOOH Network
MediaDailyNews, Erik Sass - Monday, October 17, 2011
The world's largest and most-recognizable fast-food chain is bringing entertainment, news, spor ...
Population Of Kids Playing Vid Games Rising
Marketing Daily, Aaron Baar - Saturday, October 15, 2011
According to a new report from The NPD Group, the rate ...
Big G Cereals Hides DC Comics In Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
Yes, there are still reasons to enrage your parent/spouse/child by burying yo ...
UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
Iger: Disney CEO Run Ends In 2015
MediaDailyNews, - Friday, October 7, 2011
Bob Iger will step down as CEO of Walt Disney Co. ...
'Rabbids' Coming To Small Screen
Marketing Daily, - Thursday, October 6, 2011
Ubisoft will bring its rabid rabbits (a/k/a Rabbids) to Nickelodeon in ...
Fox Expands Bernard's Role To Include Affiliate, Multiplatform Distribution
MediaDailyNews, David Goetzl - Thursday, October 6, 2011
Fox has expanded the duties of Laurel Bernard, adding oversight of affilia ...
Entertainment Marketing Improves Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Integrating disparate marketing of entertainment platforms can be difficult -- but progre ...
Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
Fans To Choose PGA Tour Cover Model
Marketing Daily, - Monday, October 3, 2011
It worked for football, so why not golf? ...