"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version of owned media, where there is not the slightest effort to fence it in Disney's own back yard. The show makes "Top Chef"
plugging frozen meals and Gladware, cars by action stars and the Coke vs. Pepsi wars between "American Idol" and "The X Factor" so last week. In the show, Disney theme park designers visit backyards
to make them over. Branding one's "normal" existence is an outgrowth of advertisers' increasing desperation to get you to see what they're trying to show you.
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