- In The Cart: The First Lady, Wal-Mart, Sugar
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 28, 2013
Michelle Obama has been anything but sequestered this week. First, she a ...
- Extending The Social Channel During Live Events
Marketing: Entertainment, Ranvir Gujral - Thursday, February 28, 2013
Live events, what a great way to keep your brand front a ...
- Time Warner: TV Everywhere Can Secure Robust VOD
MediaDailyNews, David Goetzl - Wednesday, February 27, 2013
An early backer of TV Everywhere, Time Warner isn't approaching the platfo ...
- GM Bets The Telematics Farm: Onboard 4G LTE Worldwide
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
The company says most 2015 model Chevrolet, Buick, GMC and Cadillac mode ...
- Video Streaming Growing In U.S., Europe
Marketing Daily, Aaron Baar - Tuesday, February 26, 2013
According to a survey by digital entertainment company Rovi, people in Ital ...
- Regal Offers 'Idol' Trip
Marketing Daily, Aaron Baar - Monday, February 25, 2013
Movie theater chain Regal Entertainment is teaming up with Coca-Cola to off ...
- 'Cinderella' Making Magic
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Marketing a Broadway show used to mean advertising and a press agen ...
- It's Award Season
Marketing: Entertainment, Kristine Shine - Friday, February 22, 2013
This season's must-watch film, "Argo," tells the story of a group ...
- Sony Puts Its Game Face On
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 21, 2013
Sony revealed a lot about the state of the videogame industry yesterd ...
- Recovery, Hope, And Hollywood
Marketing: Entertainment, Alison Hill - Thursday, February 21, 2013
Entertainment marketers love to associate their brands with nonprofit causes: The brand ...
- Lionsgate Taps Mindshare
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
Lionsgate has tapped Mindshare as its media planning and buying agency ...
- Tablet, Smartphone Owners Make Better Moviegoers
Marketing Daily, Aaron Baar - Friday, February 15, 2013
Although social networks' influence increased among moviegoers between the ages of ...
- CBS Partners With AXS TV
MediaDailyNews, Fern Siegel - Thursday, February 14, 2013
CBS Corp. has partnered with AXS TV, a television network dedicated ...
- Why Zynga Won't Get My Dollar
Engage:Men, Keith Blanchard - Thursday, February 14, 2013
I've been playing Scramble With Friends pretty much since the day ...
- Hashtag - The Halftime Belle Of The Ball
Marketing: Entertainment, Doug Chavez - Thursday, February 14, 2013
A few years ago, only geeks, programmers and few others knew wh ...
- Lionsgate Pushes Strong Sitcoms
MediaDailyNews, David Goetzl - Tuesday, February 12, 2013
Lionsgate said it wants to ramp up its 10/90 model for come ...
- MetroPCS Backs Juanes
Marketing Daily, Aaron Baar - Monday, February 11, 2013
MetroPCS Communications has signed on as the title sponsor for Latin Mus ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- Netflix Won't Miss Saturday Mail Delivery
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The U.S. Postal Service's planned shift to five days of home delive ...
- Super Bowl 48 Will Keep Halftime Show
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
Despite reports to the contrary, the NFL said that it already ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for ...
- Ex-Conde Nast Exec To Lead Shout! Digital Strategy
Online Media Daily, Gavin O'Malley - Wednesday, February 6, 2013
As part of a larger effort to build its digital bona fide ...
- Disney TV Drives Quarter: ABC Broadcast, Cable Enjoys Ad Uptick
MediaDailyNews, Wayne Friedman - Tuesday, February 5, 2013
Walt Disney's first fiscal quarter got dinged a bit from lower ho ...