NBA, Sean Jean And Macy's Sign Multi-Year Deal
The NBA has teamed up with Sean John and Macy’s for a multi-year deal centering on tit-for-tat programs at the Entertainment Series at NBA All-Star andNBA-themed events at Macy’s nationwide around signature styles from Sean John.
At NBA All-Star event is called the “Entertainment Series presented by Sean John at Macy’s” and will feature musical performances during State Farm All-Star Saturday Night and during pregame introductions and halftime at the 2013 NBA All-Star Game.
Sean John and Macy’s will host a series of live NBA-themed experiences at Macy’s stores where fans will have the opportunity to meet and interact with NBA players and legends as Sean John presents the latest styles. At NBA All-Star, the “Entertainment Series presented by Sean John at Macy’s” will be broadcast live as part of State Farm All-Star Saturday Night and the 2013 NBA All-Star Game. National coverage will begin at 8 p.m. EST from the Toyota Center on Saturday, Feb. 16 and 8 p.m. EST on Sunday, Feb. 17, and will air live on TNT, ESPN Radio and in more than 200 countries and will be broadcast in more than 40 languages.
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