- Event Retailing Is An Integral Part Of The Event Itself
Marketing: Sports, Jon Last - Tuesday, August 9, 2011
With the PGA Championship teeing off this week in Atlanta, I can ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Chevrolet Gears Up For Nov. 3 Centennial
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
November 3 is the official centennial of General Motors' Chevrolet division, b ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- Nintendo Taking 'Zelda' Tunes On Tour
Marketing Daily, - Monday, July 25, 2011
First came orchestras playing the "Star Wars" score live while the mov ...
- Marketing Arm Taps Levine For Events
Marketing Daily, - Tuesday, July 19, 2011
The Marketing Arm has named David Levine VP Creative for its event-marketi ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- In-Person Or Virtual Event?
Research Brief, Jack Loechner - Tuesday, July 19, 2011
The Professional Convention Management Association, UBM Studios, and the Virtual Edge Institu ...
- Chrysler Turns SRT Into A Brand
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executi ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- CC Plans Music Festival To Promote New iHeartRadio
MediaDailyNews, Erik Sass - Monday, July 11, 2011
Just a few months after acquiring Thumbplay, Clear Channel Radio said ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Raw, Tanya Gazdik - Sunday, July 10, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- Ocean Spray Using SnapTags During Tour
Marketing Daily, - Thursday, July 7, 2011
Ocean Spray, which is launching a cross-country mobile sampling tour, will empl ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Infiniti Creates Year-Long Art Show In Europe
Marketing Daily, Karl Greenberg - Wednesday, July 6, 2011
The one-year competition will have three entry periods, each of which focus ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...
- Sports Portfolio Optimization A Hot Topic With Brands
Marketing: Sports, Kent Thomas - Tuesday, July 5, 2011
In today's evolving sports marketing landscape, agencies are having more frequent conversatio ...
- E! Goes Red Carpet For Comic-Con
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Comic-Con has generated more star power in recent years, as Hollywood h ...
- Jeep Sponsors Dave Matthews Festival
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
The automaker says it is also launching partnerships with a number ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Truth Anti-Smoking Tour Hits The Road
Marketing Daily, - Tuesday, June 21, 2011
The truth campaign, a youth-focused effort to keep kids away from cigarette ...
- Magazines Launch Parties To Put Selves, Brands Into Women's Hands
Around the Net In Media, Phyllis Fine - Friday, June 17, 2011
Redbook and Kiwi are just two of several magazines that are looki ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- Webinar Reinforces and Complements In-Person Summit
Research Brief, Jack Loechner - Wednesday, June 15, 2011
According to The Virtual Edge Institute and ROI of Engagement, from the ...