- Macy's Gets Face(book)lift; Expands 'Ecosystem'
Marketing Daily, Sarah Mahoney - Wednesday, February 29, 2012
Unveiling a new Facebook look as one of the first retail bran ...
- Lexus Launches Facebook Page
Marketing Daily, Karl Greenberg - Wednesday, February 29, 2012
Lexus is launching a new Facebook Page (www.Facebook.com/Lexus.) The company says t ...
- Facebook Launches Timeline For Brands
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
Facebook on Wednesday rolled out the new Timeline feature for companies wi ...
- Facebook Upgrades Premium Ads, Extends Ads To Mobile Feed
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
At its first marketing conference, Facebook unveiled several new marketing initiatives, extendi ...
- Facebook Helps Drive PCH's Engagement
Online Media Daily, Laurie Sullivan - Wednesday, February 29, 2012
Facebook has become an organic acquisition channel for Publishers Clearing House Onlin ...
- Facebook Timeline Welcomes Brands
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 29, 2012
For the first time, Facebook Timeline is now live for some bran ...
- Yahoo Threatens Facebook With Patent Dispute
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, February 28, 2012
If you can’t beat ‘em, sue ‘em -- That seems to ...
- Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Grand Marnier has launched a Facebook and on-premises sampling promotion to enga ...
- Social Tools On Facebook Up Brand Money, Metrics
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Several companies have begun releasing tools that optimize Facebook ads and conten ...
- Facebook Rethinks Mobile
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 27, 2012
Facebook on Monday announced plans for separate coalitions aimed at unifying mobi ...
- Facebook To Offer "Real-Time" Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 27, 2012
Facebook is reportedly planning to sharpen its Insights analytics tool by showi ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Subaru Taps Nostalgia For The First Car
Marketing Daily, Aaron Baar - Sunday, February 26, 2012
Subaru is looking to tap into people's nostalgia for their first vehicl ...
- Pew: More People 'Unfriend,' Tighten Privacy Controls
Online Media Daily, Mark Walsh - Friday, February 24, 2012
A new Pew study finds people are increasingly pruning their online soci ...
- Facebook Names Studio Award Winners
Raw, Mark Walsh - Monday, February 27, 2012
American Express’s Small Business Saturday campaign, created by Digitas and CP+B, w ...
- Facebook Seeks Mobile Web Standard
Raw, Mark Walsh - Monday, February 27, 2012
Facebook has joined with more than 30 phone manufacturers, wireless operators a ...
- Buddy Media Buys Brighter Options
Raw, Mark Walsh - Monday, February 27, 2012
Buddy Media Monday announced acquiring London-based Brighter Options to enhance its sui ...
- Face To Face With Ubiquity
Research Brief, Jack Loechner - Monday, February 27, 2012
According to a recent post by Experian Hitwise, by Margot Bonner, Analy ...
- Wall Street's Wieser: Content 'Passes Crown,' Picks 3 Platform Players - Google, Facebook, Yahoo
Online Media Daily, Joe Mandese - Friday, February 24, 2012
Asserting that content has "passed the crown" from traditional media to onlin ...
- Unfriending on the Increase
The Social Graf, Erik Sass - Friday, February 24, 2012
While Microsoft Word seems not to recognize it as a word, unfriendi ...
- Forecast: Google Display Ad Revs To Beat Facebook
Online Media Daily, Gavin O'Malley - Wednesday, February 22, 2012
In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45. ...
- Facebook Planning Big, New Ad Platform
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 22, 2012
Eying bigger ad revenues, Facebook reportedly plans to introduce a new advertisi ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- eMarketer: Facebook Revenue To Hit $6.1B In 2012
Raw, Mark Walsh - Wednesday, February 22, 2012
eMarketer has
revised its revenue forecast for Facebook in light ...
- If Only Facebook Monetized Better...
Raw, Mark Walsh - Tuesday, February 21, 2012
In its IPO filing earlier this month, Facebook reported revenue of $3 ...
- Samsung's Social Media Campaign Personalizes Olympics
Online Media Daily, Steve McClellan - Thursday, February 16, 2012
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in Londo ...
- New Social Media Tools Rule
Research Brief, Jack Loechner - Friday, February 17, 2012
According to a recent conducted in-depth study on the usage of soci ...
- Facebook VIPs Get Nicknames
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, February 16, 2012
Giving stars a better chance to shine, Facebook this week is expect ...
- Timeline Apps Drive Traffic For Facebook Partners
Online Media Daily, Mark Walsh - Wednesday, February 15, 2012
A month after releasing 60 new Timeline apps, Facebook touted initial resul ...
- Timeline For Brands Coming This Month
Raw, Mark Walsh - Thursday, February 16, 2012
Facebook will open up its Timeline feature for brands later this mont ...