- Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2008
[Financial Services] Martin Walker, VP of marketing and merchandising for Tully's, se ...
- MetLife's New Online Video Explains Concept Of Risk-Pooling
Marketing Daily, Aaron Baar - Thursday, March 27, 2008
[Financial Services] The company will promote the video through keyword purchases, publ ...
- Marketers More Aggressively Target Small Business Owners
Marketing Daily, Aaron Baar - Wednesday, March 26, 2008
[Financial Services] While credit card spending only accounts for about 6% ...
- Report: 2008 May Be Tipping Point For Mobile Banking
Marketing Daily, Aaron Baar - Monday, March 24, 2008
[Financial Services] A younger generation that has become accustomed to doing everythi ...
- Banks Lure Consumers With Higher Savings Account Rates
Marketing Daily, Aaron Baar - Thursday, March 20, 2008
[Financial Services] However, if the economy continues to slow, and the Feder ...
- Shoppers Quit ATMs For Credit, Debit Cards
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
...
- Are Banking Rewards A Loyalty Buzz Kill?
Marketing Daily, Kelly Shermach - Tuesday, March 18, 2008
[Financial Services] Banks can recover goodwill with more transparency about their practice ...
- Bearish Fallout For Media
On Media, Diane Mermigas - Tuesday, March 18, 2008
It's only a matter of time before the fallout from the Be ...
- State Farm Effort Intros 'I'm There' Slogan
Marketing Daily, - Monday, March 17, 2008
State Farm looks to emphasize its ability to be at the intersecti ...
- Farmers Group Names Kevin Kelso EVP/CMO
Marketing Daily, - Friday, March 14, 2008
Kevin Kelso has been named EVP/CMO for Farmers Group. Kelso was previous ...
- Capital One Offers Online Savings Rate
Marketing Daily, - Friday, March 14, 2008
The McLean, Va.-based company is offering a 3.85% interest rate on balanc ...
- Vesdia Corp. Taps Holmquist For CMO
Marketing Daily, - Friday, March 7, 2008
Vesdia Corporation, a provider of loyalty marketing services, has named Lars Holmqui ...
- Wachovia Securities Goes With 'With' In New Campaign
Marketing Daily, Karl Greenberg - Thursday, March 6, 2008
[Financial Services] The effort includes four TV spots that show everyday scen ...
- MasterCard, Lincoln Center Sign Deal
Marketing Daily, - Wednesday, March 5, 2008
MasterCard Worldwide has signed a multi-year sponsorship of Jazz at Lincoln Cent ...
- Allstate 'Girls' Ogle Racer Kasey Kahne In New Campaign
Marketing Daily, Karl Greenberg - Monday, March 3, 2008
[Financial Services] "What we have done is create characters who are malleable--w ...