- Study: Banks Still Have To Restore Trust
Marketing Daily, Tanya Gazdik - Saturday, February 26, 2011
National financial services firms continue to suffer from an enormous consumer tru ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Fees Could Alienate Online Bank Customers
Marketing Daily, Tanya Gazdik - Thursday, February 24, 2011
Online banking continues to grow in popularity, and according to Mintel, 7 ...
- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Insurance Companies Duke It Out
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
When did insurance advertising get interesting? When the started battling over discoun ...
- Amica Mutual Insurance Launches Campaign
Marketing Daily, - Monday, February 21, 2011
Amica Mutual Insurance Co. has lauched a brand campaign focused on wh ...
- Baseball Legend John Franco Pitches For Credit Union
Marketing Daily, - Saturday, February 19, 2011
Baseball great John Franco has been named the new spokesperson for Municip ...
- Farmer Insurance Renews Deal With WNBA Team L.A. Sparks
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
Farmers Insurance, which recently signed a 30-year naming-rights deal for a footba ...
- Sun Life Sponsors 'Rising Star' Summit
Marketing Daily, - Thursday, February 17, 2011
Sun Life is hosting its first annual Sun Life Rising Star Awar ...
- Esurance Signs Pac-10 Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance h ...
- E*Trade Looks to Outgrow That Talking Baby
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 17, 2011
Quirky TV ads have made E*Trade Financial famous but have done litt ...
- Farm Bureau Insurance Launches Ad Campaign
Marketing Daily, - Wednesday, February 16, 2011
Farm Bureau Insurance has launched a regional ad campaign, the first wo ...
- Finucane Healer In Chief Of Bank Of America's Image
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
As Bank of America's global strategy and marketing officer, Finucane has t ...
- Community Bank Engages Consumers With Social Media
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The Independent Community Bankers of America (ICBA) is launching a nationwide marketi ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- Can Rock Band Weezer Make Insurance Hip?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
The song most of us know, "Like a good neighbor, State Fa ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...
- Financial Marketers: Get In Touch With Your Feminine Side
Engage:Boomers, Gordon Plutsky - Thursday, February 10, 2011
It's time for the financial world to start marketing to women ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...
- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Wells Fargo Launches Retirement Site For Women
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2011
Information about the site will appear in lifestyle magazines such as Mor ...
- BBVA to Sponsor Celeb Hoops
Marketing Daily, - Tuesday, February 1, 2011
The National Basketball Association and BBVA, the Official Bank of the NB ...
- Allstate Gets Out Of Astrology Business
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
Allstate is apologizing for a tongue-in-cheek study it released last week rati ...
- BBVA Named Grand Sports Marketer Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The financial firm got the nod from readers of NYSportsJournalism for allianc ...