- NYT: TD Bank Adds Human Touch In Campaign
Marketing Daily, Nina Lentini - Monday, December 31, 2012
For its new campaign, TD Bank is trading the celebrity endorsement ...
- Take Ownership Of The Customer Experience In 2013
MarketingTools: CRM, D. Daniel Ziv - Wednesday, December 26, 2012
I recently planned a special weekend getaway for my family. I h ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- Service Improves As Banks Take To Twitter
Around the Net In OMD Europe, Nina Lentini - Thursday, December 6, 2012
As more high-street banks turn to social media to help with custom ...
- AmEx: Social Engagement That Closes The Loop
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Leslie Berland, SVP digital partnerships and development at American Express, has ...
- Some Consumers Would Consider Walmart Mortgage
Marketing Daily, Tanya Gazdik - Tuesday, December 4, 2012
Eighty percent of consumers are willing to use a non-bank for the ...
- Who Considers Investing Too Risky?
Marketing Daily, Nina Lentini - Wednesday, December 5, 2012
Top 10 DMAs in which adults agree with the statement, "Investing ...
- Mobile Banking Adoption Grows
Marketing Daily, Tanya Gazdik - Thursday, November 29, 2012
Chase, Bank of America, and USAA are the top mobile banking provide ...
- Julian Assange Attacks U.S. Pols Via Video
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 28, 2012
Speaking to reporters in Brussels via internet from the Ecuadorian embassy ...
- M&T Bank Offers Custom Check Cards
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2012
M&T Bank is offering customers the new option of custom check ca ...
- Who Are 'Spenders' Vs. 'Savers'?
Marketing Daily, Nina Lentini - Tuesday, November 27, 2012
Top 10 DMAs in which adults consider themselves “spenders” rather than “savers.&rdqu ...
- Discover's Diners Club Partners With 'Life of Pi'
Marketing Daily, Tanya Gazdik - Monday, November 26, 2012
Discover Financial Services' Diners Club International is launching its first global entertainme ...
- Wonga Caught Abusing Social Medium
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 21, 2012
Wonga, the so-called payday loans company (that's "usurer" to you and m ...
- BMW Helps Deaelers Post Sandy
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
BMW's Group Financial Services is assisting dealers. ...
- BMO Harris Bank Launches Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 13, 2012
BMO Harris Bank is launching a campaign that aims to communicate th ...
- Data Breaches Happen; Beazley's Seen Them All
Marketing Daily, Aaron Baar - Wednesday, November 7, 2012
In addition to the print ads, which will appear in publications su ...
- Lincoln Financial Debuts 'Chief Life Officer' Campaign
MediaDailyNews, Steve McClellan - Tuesday, November 6, 2012
Lincoln Financial Group broke a new multimedia election-themed ad campaign that pla ...
- Microsoft Lines Up Advertisers For Windows 8
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
About a week after Microsoft released Windows 8, the company announced th ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Sandy Also To Slam The Street Today, Tuesday
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
With New York City on lockdown for Frankenstorm, the U.S. stock a ...
- If You Play Your Cards Right
Garfield at Large, Bob Garfield - Monday, October 29, 2012
Diners Club must return to its roots and be a genuine cl ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice amo ...
- Paulson Plants His Green In Central Park
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 24, 2012
Money may not buy happiness, but evidently it can buy burnishment. A ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- Lincoln Financial Encourages Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Lincoln Financial Group is encouraging Americans to save for their retirement throu ...
- Century 21 Plays 21st Century Marketing Game
Marketing Daily, Aaron Baar - Wednesday, October 17, 2012
"It's positioning our brand and our 'smarter, bolder, faster agent' for th ...
- Money On Their Minds: A Look At Investments
Engage:Affluent, Stephen Kraus - Wednesday, October 17, 2012
Defining Affluents as the 59 million U.S. adults living in households wi ...
- PayPal Launches National Effort
Marketing Daily, Tanya Gazdik - Monday, October 15, 2012
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblu ...