- Mrs. Fields Sells Great American Cookie To NexCen
Marketing Daily, - Thursday, January 31, 2008
NexCen Brands has acquired the Great American Cookie Co. from Mrs. Fiel ...
- Godiva Offers All Things Chocolate In Promotion
Marketing Daily, - Wednesday, January 30, 2008
Luxury chocolate brand Godiva is offering consumers the chance to win ...
- Mars Markets Caffeinated Snickers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
Mars Snackfoods' new Snickers Charged, which is spiked with caffeine, is bei ...
- Football Players, Moms Join Campbell's Soup Promotion
Marketing Daily, - Tuesday, January 29, 2008
In Phoenix for Super Bowl XLII, five of the NFL stars featur ...
- Hershey Raising Prices On Third Of Line
Marketing Daily, - Tuesday, January 29, 2008
The Hershey Company is increasing wholesale prices on approximately one-third of i ...
- Wrigley Backs 'Give Kids A Smile' With Donations
Marketing Daily, - Tuesday, January 29, 2008
In honor of National Children's Dental Health Month this February, the W ...
- Tyson Revamps Antibiotic-Free Chicken Ads
Marketing Daily, - Monday, January 28, 2008
Tyson Foods is revamping ads for its antibiotic-free chicken products after riva ...
- Brigham's Ties Give-away To Super Bowl
Marketing Daily, - Monday, January 28, 2008
The New England company that came out with Reverse the Curse i ...
- F.D.A. Wants Boots On The Ground Overseas
Around the Net In Brand Marketing, Thom Forbes - Friday, January 25, 2008
Food and Drug Administration commissioner Dr. Andrew C. von Eschenbach wants ...
- Dannon Getting Sued Over Ad Claims
Around the Net In Media, William Spain - Friday, January 25, 2008
A class action suit filed in California accuses Dannon of false advertisi ...
- Dove Kicks Off V-Day With Sparkly Sweepstakes
Marketing Daily, - Friday, January 25, 2008
Dove, the premium chocolate brand owned by Mars Snackfood U.S., is kicki ...
- Hershey Hustles To Boost Marketing, Launch Premium Products
Marketing Daily, Sarah Mahoney - Friday, January 25, 2008
[Food] "The bigger problem for Hershey is finding a way for consume ...
- Dunkin' Donuts CMO On Offensive
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 24, 2008
...
- Tyson Debuts Online Olympics Promotion
Marketing Daily, - Thursday, January 24, 2008
Tyson Foods, Inc., Springdale, Ark.-based producer of poultry, is supporting its sponsorsh ...
- Unilever Updates Butter Campaign With Wry Look Back
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2008
[Food] The national broadcast advertising portion kicked off last week with ...
- Quiznos Rolling Out New Products, Online Ordering
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
The Sammie is a key ingredient in Greg Brenneman's recipe to resha ...
- Hardee's Reprises Hillshire Farm Sausage
Marketing Daily, - Tuesday, January 22, 2008
Hardee's is bringing back for a limited time a split Hillshire Fa ...
- Hydrox Devotees Pressure Kellogg To Revive Cookie
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
In 2003, without warning or announcement, Kellogg killed off the Hydrox cookie-- ...
- Tastykake Launches New Low-Fat Line
Marketing Daily, - Monday, January 21, 2008
Tasty Baking Co. is out with Low-Fat Raspberry-Filled Koffee Kake Cupcakes a ...
- Mars Injects Java Into Twix
Marketing Daily, - Thursday, January 17, 2008
Mars' Twix Brand is raising the bar on America's coffee-flavor craze ...
- Wrigley Taps Interbrand For Packaging Graphics
Marketing Daily, - Thursday, January 17, 2008
The Wm. Wrigley Jr. Co. has tapped brand-identity shop Interbrand as i ...
- Au Bon Pain To Be Bought By Management, LNK
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
...
- Starbucks Dumps Organic Milk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 16, 2008
Starbucks, which has stocked organic milk at U.S. shops since 2001, pla ...
- Cloned Cheeseburgers Are Still Years Away
Around the Net In Brand Marketing, William Spain - Wednesday, January 16, 2008
Despite the Food and Drug Administration's declaration that food from cloned anima ...
- FDA Report: Clones And Offspring Are Safe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 15, 2008
A 968-page Food and Drug Administration "final risk assessment" concludes that foo ...
- Tyson Protein Donation Most Effective Brand Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
...
- Healthier Products Equal Healthier Sales for Dannon
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
...
- Wal-Mart Will Counter Tesco Invasion
Around the Net In Brand Marketing, Thom Forbes - Monday, January 14, 2008
Wal-Mart has secured leases on four properties southeast of Phoenix to compe ...
- HP Hood Intros Chocolate Champions IttiBitz
Marketing Daily, - Friday, January 11, 2008
Chocolate Champions IttiBitz, a new ice cream product concocted of small crea ...
- Del Monte Intros New Fruit Products, Site
Marketing Daily, - Friday, January 11, 2008
Del Monte Foods has introduced two new fruit products, Del Monte Healt ...