- Wasa Facebook Community Offers 'Snackspiration'
Marketing Daily, Karlene Lukovitz - Tuesday, August 31, 2010
A core goal of the community is enabling fans to educate othe ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- Licorice Co. Launches Social Media Campaign
Marketing Daily, Aaron Baar - Monday, August 30, 2010
The site, which went live Friday, is closely tied to Facebook a ...
- Marie Callender's Launches Campaign Featuring Two New Lines
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
A new "Time to savor" campaign for ConAgra's Marie Callender's brand featur ...
- Egg Industry Resorts To Blaming The Victim In Recall, Critics Say
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- Baby Carrots Take On Junk Food With Hip Marketing Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- Just An Online Minute... Bread And Corsets: A New York Weekend Of Starch And Art
Just An Online Minute, Kelly Samardak - Monday, August 30, 2010
I have this rule for myself to keep sane, or at lea ...
- Stonyfield Farm Expands U.S. Open Presence
Marketing Daily, - Friday, August 27, 2010
The one-year sponsorship agreement with the U.S. Open will be used ...
- C. Joseph Genster, Who Made Metrecal A Diet Fad, Dies at 92
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
C. Joseph Genster, a Harvard MBA who by others' accounts was responsib ...
- Kellogg's Pop-Tarts Gains Facebook Traction
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Popeyes isn't the only brand taking its message to the crossroads ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Search Marketing Enhances CPG Food Brands
Marketing Daily, Michael Lamontagne - Monday, August 23, 2010
For CPG food marketers who are just starting to think about sear ...
- Egg Recall: More Pressure To Pass Safety Act
Marketing Daily, Karlene Lukovitz - Friday, August 20, 2010
Legislation already passed in the U.S. House but awaiting action in t ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Health Checkup: Who Needs Organic Food?
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Organic food comes with real health benefits and significant costs, says t ...
- Whole Foods Launches Healthy Lifestyle App
Marketing Daily, Karlene Lukovitz - Thursday, August 19, 2010
Badges are earned for exploring a range of "delicious, nutrient-dense foods" th ...
- Gifts: Food Outperforms Many Other Categories
Marketing Daily, Karlene Lukovitz - Wednesday, August 18, 2010
Supporting the market opportunity for quality, healthy food gift items, Packaged Fac ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Shush! I Can't Hear My Engine Firing When You Rustle That Bag
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 18, 2010
Man, oh, man, what will those fussy consumers complain about next? ...
- Special K Adds Fiber To Cereal Varieties
Marketing Daily, - Tuesday, August 17, 2010
In announcing the reformulations, Kellogg stressed that the fiber has been add ...
- Big Brands Reflect Whole-Grain, No-HFCS Trends
Marketing Daily, Karlene Lukovitz - Tuesday, August 17, 2010
According to Mintel, as part of an overall greater consumer demand f ...
- Batali Adds Magazine To Media Menu, Teams With Guccione To Create 'Viaggio'
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2010
It could be said that the launch of any new magazine ...
- Sara Lee Removing High-Fructose Corn Syrup From Breads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Sara Lee is removing high-fructose corn syrup from its two best-selling bre ...
- Chef Boyardee Positions Itself As 'Secretly Nutritious'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
If sugar is sugar, I guess whole grain pasta is whole gra ...
- Snickers Dangles Super Bowl Trip In Game
Marketing Daily, - Monday, August 16, 2010
Mars Chocolate North America's Snickers brand is offering 17 exclusive trips ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good de ...
- Kraft Targets Adults With Homestyle Mac & Cheese
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Emily Bryson York, who moved her byline from Ad Age to t ...
- NPD: 'Three C's' Drive Gen Y Food Choices
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Millennials are more likely than other age groups to heed cravings ...