- Sirius XM To Carry All College Bowl Games
MediaDailyNews, Erik Sass - Saturday, December 24, 2011
College football fans, rejoice. Those who want to hear the live play-by-pl ...
- ESPN Revamps Hawaii Bowl
MediaDailyNews, David Goetzl - Wednesday, December 21, 2011
ESPN has reached a deal to turn the Sheraton Hawaii Bowl in ...
- Major Broadcasters Sign 9-Year NFL Deal
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
NFL football will continue to be big business for the major ...
- Dannon Joins Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, December 12, 2011
Yogurt marketer Dannon said it will join the roster of Super Bo ...
- NFL Games Boost CBS
MediaDailyNews, Wayne Friedman - Friday, November 18, 2011
CBS won its first Thursday night of the season -- possibly wi ...
- Time Warner Yet To Score NFL Network
MediaDailyNews, David Goetzl - Thursday, November 10, 2011
An NFL executive said the league's tap dance with Time Warner Cab ...
- Best Buy Back In Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Best Buy has purchased one 30-second spot, marking the second time ...
- Q&A: Can NFL Network Take Down ESPN?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Since its debut in November 2003, NFL Network has been a majority-own ...
- NFL Football On TV Scores For Advertisers, Little Time-Shifting
MediaDailyNews, Wayne Friedman - Friday, October 14, 2011
For TV networks, NFL football continues to be the steady and valuab ...
- BMW Inks Deal With Houston Texans
Marketing Daily, - Monday, October 3, 2011
BMW of North America has signed on as "Official Luxury Car ...
- NFL Sponsors Gambled And Scored Big
Marketing: Sports, Darren Marshall - Tuesday, October 4, 2011
Those of you who are loyal readers of this column (hope you' ...
- Verizon, NFL Partnership Continues, App Enhanced
Marketing Daily, Mark Walsh - Tuesday, September 27, 2011
As the second season for Verizon's NFL Mobile app gets underway, bo ...
- Verizon, NFL Partnership Continues, App Enhanced
Online Media Daily, Mark Walsh - Monday, September 26, 2011
As the second season for Verizon's NFL Mobile app gets underway, bo ...
- 'NFL Sunday Ticket' Free Now To Jump-Start Buys In '12
MediaDailyNews, David Goetzl - Friday, September 23, 2011
DirecTV CEO Michael White said last week that a promotion giving n ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- United Football League Vows To Carry On
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
The United Football League, which in August delayed its season a mon ...
- Snickers Taps Former Dallas Cowboys Player For New Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
Snickers, which has used such celebs as Betty White, Roseanne Barr a ...
- Hyundai Launches Broad NCAA Football Strategy
Marketing Daily, Karl Greenberg - Thursday, September 15, 2011
Hyundai Motor America is keeping its "Big Voice in Big Places" strate ...
- NFL Launches Campaign For Women's Accessories
Marketing Daily, - Thursday, September 15, 2011
The NFL is launching an ad campaign to tout its branded appar ...
- Visa NFL Campaign Will Culminate At Super Bowl XLVI
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
The 2011 NFL season is just one week old, but league partn ...
- Univision Extends Super Bowl Alliance
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
Univision, which operates the NFL's Spanish-language Web site in partnership with t ...
- NFL Players Vie For Marketability In New Study
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
Now that the NFL is back on the gridiron, who are t ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- Fox Banks On NFL For 'X Factor' Kickoff
MediaDailyNews, David Goetzl - Friday, September 9, 2011
Fox will look to leverage its NFL audience Sunday to build moment ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- ESPN Kicks Off 'Monday Night Football' Through 2021
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
ESPN renews perhaps the most valuable show on cable television: NFL's "Mond ...
- NFL Is Prime-Time's Dependable Scorer
MediaDailyNews, David Goetzl - Friday, September 9, 2011
The National Football League continues to prove itself as perhaps TV's mo ...
- BMW Signs Big Ten Sponsorship Deal
Marketing Daily, - Tuesday, September 6, 2011
BMW of North America today has signed on as official luxury automobi ...
- Football -- The Teflon Sport
Marketing: Sports, Larry Mann - Tuesday, September 6, 2011
After a summer filled with turmoil and controversy, college football is final ...