- Canoe Launch Is Delayed
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
After expecting to debut interactive ads before the end of 2009, Can ...
- Top 10 OMD Stories of 2009
Online Media Daily, OMMA Editors - Wednesday, December 30, 2009
These are the top 10 Online Media Daily stories of 2009 accordi ...
- Volkswagen Launches VWWinterWunderland.com
Marketing Daily, - Wednesday, December 16, 2009
Volkswagen of America, Inc. is has launched www.VWWinterWunderland.com, offering rebates and discoun ...
- Carl's Jr. Banking On Kim Kardashian To Sell Salads
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
In the newest TV spot, the actress is in bed with t ...
- CBS Interactive Drops Ad Nets
Around the Net In Media, Fern Siegel - Monday, December 14, 2009
Hoping to get an ad on CBS.com, Gamespot, TV.com or CNET? A ...
- Marketing Spend Heading To Interactive: Forrester
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
As for Yahoo, Forrester sees consumers digesting media across devices, which wi ...
- Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil.
MediaDailyNews, Karl Greenberg - Friday, December 11, 2009
A Forrester marketing forecast predicts that interactive marketing will approach $55 billi ...
- MediaCom Names Cahill Warner Bros. Digital Account Chief
Online Media Daily, - Wednesday, December 9, 2009
MediaCom Tuesday named Jesse Cahill digital account director for the Warner Bro ...
- Comcast-NBC: No Rival To ESPN But Interactive Gains
MediaDailyNews, - Friday, December 4, 2009
Comcast executives said they won't try to turn their Versus cable chann ...
- Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
On Media, Diane Mermigas - Saturday, December 5, 2009
Advertising is not a big part of the proposed Comcast NBCU merg ...
- Media Survival: Interactivity Will Build, Keep Consumer Base
MediaDailyNews, Diane Mermigas - Tuesday, December 1, 2009
Media and telecoms are about to get hit hard, unless they ado ...
- Scion Unveils Facebook Game To Complement Banner Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 25, 2009
Scion will launch a casual video game Monday on Facebook to unve ...
- Rotten Apple
Online Media Daily, George Simpson - Friday, November 20, 2009
If you have ever been to an Apple retail store, everybody the ...
- Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
MediaDailyNews, Joe Mandese - Monday, November 16, 2009
Tim Hanlon and Barry Fischer, two of Madison Avenue's best known med ...
- Former Schematic, Blast Radius Partner Launches 'Second Level' Beta: Will 'Black Box' Be The New TV Experience?
Online Media Daily, Joe Mandese - Wednesday, November 11, 2009
A new online platform dynamically combining elements of the Internet, TV, soci ...
- Lights, Cameras, TrueAction: Nick Pahade Directs Digital Agency Re-Branding Effort
Online Media Daily, Joe Mandese - Tuesday, November 3, 2009
GSI Interactive, the digital marketing services unit of GSI Commerce that Ni ...
- MediaBank First: E-Invoices For Interactive TV Buys
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
Digitizing media processing paperwork now isn't just for traditional TV. Now, growi ...
- Quincy Smith Exits CBS Interactive
Around the Net In Media, Joan Voight - Wednesday, October 28, 2009
Quincy Smith, the fast-talking, sneakers-loving CEO of CBS Interactive is leaving ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- CBS Interactive Head Quincy Steps Down
Online Media Daily, Gavin O'Malley - Wednesday, October 28, 2009
Quincy Smith, CEO of CBS Interactive, will step down in January ...
- Who's On First? When It Comes To Digital Advertising, WPP Is -- For Now
Online Media Daily, Joe Mandese - Tuesday, October 20, 2009
Who's on first? That may sound like the opening to an o ...
- CBS Interactive Music Group Names McIntyre VP, Products
Online Media Daily, Gavin O'Malley - Tuesday, October 13, 2009
The CBS Interactive Music Group on Tuesday named Fred McIntyre as i ...
- Kudelski Bids To Acquire OpenTV
MediaDailyNews, - Monday, October 5, 2009
Cheseaux, Switzerland-based Kudelski Group this morning made a tender offer to acqui ...
- TV, Agency Vets Leap To Fill Interactive TV Void
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Of the many Holy Grails Madison Avenue has been pursuing over t ...
- Enterprise: Canoe Uses EBIF Launch To Propel Interactive Advertising
MediaDailyNews, David Goetzl - Tuesday, September 22, 2009
The acronym may never be as well-known as CPM or GRP. B ...
- Ad Mine: Cablevision Launches Optimum Select
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
Watching TV content and interacting with marketing messages continues to be t ...
- AmEx Expands Partnership With U.S. Open
Marketing Daily, Tanya Gazdik - Monday, August 31, 2009
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans a ...
- Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics
MediaDailyNews, Joe Mandese - Friday, August 21, 2009
Schematic, the interactive advertising and media design unit of WPP Group, Thursd ...
- Show 'Sucks' Across Multiple Platforms
Online Media Daily, Gavin O'Malley - Tuesday, August 18, 2009
Aiming to air out every imaginable grievance and gripe, cross-platform media produc ...