Top 10 OMD Stories of 2009
The most-read Online Media Daily stories likely say more about you than they do about us. Without further ado, here are the stories from the newsletter that were most-read in 2009:
1. Judge Orders Google To Deactivate User's Gmail Account
by Wendy Davis, September 25
Wendy Davis's report on the legal morass that ensued after a bank accidentally emailed a gmail account its customers' confidential information stirred up the MP commenters, with one saying: "The notion of canceling this person's email service is stone idiotic. Lawyers and others unfamiliar with how technology works should sit on their hands and recuse themselves from discussion of how to repair problems technology causes."
2. Is Google Wave 'The Email of the Future?'
by Gavin O'Malley, May 29
Amid mounting buzz for Google Labs, and before the 80-minute instructional video, the Wave became a project of deep interest for an industry always looking for the next shiny new toy.
3. Arguing With An Idiot: Glenn Beck's Lawsuit Against Parody Site Rejected
by Wendy Davis, November 9
When Glenn Beck sought to shut down the Web site with the domain name glennbeckrapedandmurderedayounggirlin1990.com, hilarity ensued.
4. Papa John's Doesn't Know Its iPhone Apps From Its Elbow
by Mark Walsh, May 4
When a Papa John's exec expressed disappointment with the iPhone App created for the pizza chain, there was only problem -- it had no iPhone App.
5. Study: Social Media Pays
by Mark Walsh, July 20
In 2009, marketers and CMOs began demanding that social media spending show them the money. A report in July showed that brands with the most social media activity brought home the most bacon.
6. Court: IP Addresses Are Not 'Personally Identifiable' Information
by Wendy Davis, July 7
Privacy became a more and more heated topic in 2009, and with no dearth of strong opinions on either side, promises to boil over well into 2010.
7. What iPhone Apps Are Used Most? Hint: Not Games
by Mark Walsh, April 13
Seems people use their snazzy iPhones most to do something they could have previously accomplished by sticking their heads out the window.
8. ValueClick Introduces Targeted 'ActiveAds'
by Mark Walsh, March 23
Among a slew of ad ops and targeting products, ValueClick's ActiveAds, with geotargeting and behaviorial targeting capabilities, seemed to strike a nerve among readers.
9. Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality
by Joe Mandese, May 20
If you ever want to stir up a hornet's nest, just tell a group of social media "experts" that social media is not a not a marketing medium. It's sort of like poking a pit bull with a stick. Read the comments if you don't believe us.
10. EyeWonder Takes Takeovers To Another Level
by Gavin O'Malley, September 9
Gavin O'Malley about sums it up in his lead: "And consumers thought a blinking banner ad was hard to avoid."