- A McD's Scoop George Lazarus Would Have Eaten Up
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 26, 2011
McDonald's will be steaming a webcast at 10 a.m. Eastern today ...
- American Eagle Opens New York 77Kids Style Lab
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
American Eagle Outfitters Inc. opened its first-ever Manhattan "77kids NYC Style La ...
- GAO: Kids' TV Needs More Content, Ad Oversight
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
The U.S. Government Accountability Office says there needs to be more oversig ...
- Industry Initiative Supports Healthier Kids Meals
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
Initial participants include Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba ...
- Bill Looks to Quash Marketing to Kids Guidelines
Marketing Daily, - Thursday, July 7, 2011
The food and advertising industries are rooting for passage of a n ...
- FDA Hones In On Marketing To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
The Federal Trade Commission has its sights set on food marketing ...
- Martha Stewart Launches Animated Web Series
Online Media Daily, Gavin O'Malley - Friday, July 1, 2011
Martha Stewart is now targeting kids. "Martha & Friends," a new animat ...
- Walmart Spends $25 Million On Kids' Summer Programs
Marketing Daily, - Monday, June 27, 2011
Walmart and its Walmart Foundation say they are giving $25 million ...
- JetBlue, PBS Kids Launch 'Soar With Reading'
Marketing Daily, Tanya Gazdik - Friday, June 24, 2011
School may be out for summer, but JetBlue and PBS Kids a ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- 'Trading Spaces' Host Kicks Off VOA's 'Operation Backpack'
MediaDailyNews, - Wednesday, June 15, 2011
Paige Davis is probably best known to audiences as the host ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- McDonald's Says It's Sticking With Ronald
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
The U.S. Centers for Disease Control and Prevention reports that 17% ...
- Scholastic Ends Coal-Backed Effort In Schools
Marketing Daily, - Monday, May 16, 2011
Educational publisher Scholastic says it will stop distributing "The United States ...
- Number of Tweens Using Social Media Doubled 2009-2010
The Social Graf, Erik Sass - Monday, May 9, 2011
While parents have been leery of the safety risks posed by soci ...
- Feds Propose Guidelines For Marketing To Kids
Marketing Daily, Karlene Lukovitz - Thursday, April 28, 2011
The proposed voluntary guidelines recommend that food makers adhere to specific limitatio ...
- Kids Are Multi-tasking Technology At Younger Ages
Marketing Daily, Karl Greenberg - Thursday, April 28, 2011
The third annual study on the media habits of kids from Ips ...
- Marketing The Egg
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Home and Family editor Aisha Sultan was amazed by the sophistication ...
- To Reach Children, Food Marketers Blur The Online Lines Between Entertainment And Advertising
Around the Net In Brand Marketing, - Thursday, April 21, 2011
Food marketers, "rewriting the rules for reaching children in the Internet age,&quo ...
- Kids, Would You Like Some Augmented Reality With Your Cereal?
Creative Media Blog, Amy Corr - Monday, April 4, 2011
Breakfast is the most important meal of the day, and apparently ...
- Kids' Cable Upfront Forecast: Blue Skies
Around the Net In Media, Phyllis Fine - Friday, April 1, 2011
In a piece that lays out the stakes for the upfronts f ...
- The Hub's New Season Unveils 9 Original Shows
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
The Hub, the fledgling kids/family network from Discovery and Hasbro, will deb ...
- Cartoon Network Debuts 13 Shows, New WB Partnership
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
As it moves into the kids' upfront market, Cartoon Network said ...
- Disney Kids Networks Profits By Sponsorship Model
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
As a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Four Out of Five Kids Ages Five and Under Are On the Web
The Social Graf, Erik Sass - Thursday, March 17, 2011
No, this is not a joke. Roughly 80% of children five a ...
- FTC Checking Into Apple's Marketing In-App Purchases To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
With stories circulating about kids toting up thousands of dollars in bil ...
- Disney Buys Kids' Social Net Togetherville
The Social Graf, Erik Sass - Thursday, February 24, 2011
This week has seen a flurry of activity in social media f ...
- Between Club Penguin and Facebook, There Is Imbee
The Social Graf, Erik Sass - Wednesday, February 23, 2011
Whether their parents like it or not, some children are always goi ...
- Hasbro CEO Happy With Discovery's Hub Performance
MediaDailyNews, David Goetzl - Monday, February 7, 2011
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' netwo ...