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Kids' Cable Upfront Forecast: Blue Skies

  • Adweek, Friday, April 1, 2011 2:30 PM
In a piece that lays out the stakes for the upfronts for cable networks targeting kids, Adweek's Anthony Crupi predicts a "record windfall, with early commitments piling up beyond the $1 billion mark."

The rebound, after the recession and a crackdown on food marketing, is due to a growth in three ad categories key to this market: toys, movie studios and food, he writes.

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