- Adweek, Friday, April 1, 2011 2:30 PM
In a piece that lays out the stakes for the upfronts for cable networks targeting kids,
Adweek's Anthony Crupi predicts a "record windfall, with early commitments piling up beyond the $1
billion mark."
The rebound, after the recession and a crackdown on food marketing, is due to a growth in three ad categories key to this market: toys, movie studios and food, he writes.
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