- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Former GM Senior Exec LaNeve Joins Ford Agency Team Detroit
Raw, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors is joini ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Ewanick Out As Global CMO Of General Motors
MediaDailyNews, Steve McClellan - Sunday, July 29, 2012
Joel Ewanick,the man who restructured General Motors' agency roster, replacing Publicis' Starc ...
- Right Place, Right Time
OMMA Magazine, Sandra Zoratti - Wednesday, July 18, 2012
Advertisers are more vocal than ever about what's wrong with mass marketin ...
- Hartnett To CEO, JWT/OgilvyAction
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
The North American operations of Ogilvy & Mather and JWT, both uni ...
- Vermont Invites Residents To Tweet On Its Behalf
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Vermont is enlisting its residents to help with social media efforts ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pe ...
- Inter/Media Names Ballas VP, Marketing And Sales
MediaDailyNews, Fern Siegel - Tuesday, July 24, 2012
Inter/Media named Gavin Ballas as its new vice president of marketing a ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Adknowledge Buys Pangea's Quiz, Sweepstakes Biz
Online Media Daily, Gavin O'Malley - Tuesday, July 24, 2012
Pangea Media, best known for social marketing platform SnapApp, just sold i ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- After Colo. Shootings: WB, Networks Nix 'Dark Knight Rises' TV Ads
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
In light of the shooting and deaths in Colorado during a late-nig ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies total ...
- 3 Marketing Books Changing The Social Landscape
Online Media Daily, Ekaterina Walter - Friday, July 20, 2012
Jeffrey Hayzlett, Clark Kokich and Sandra Zoratti challenge traditional modes of thinki ...
- Publicis Reports Double Digit Revenue And Profits But Weak Organic Growth
Raw, Steve McClellan - Friday, July 20, 2012
Pubicis Groupe reported a 15.5% gain in revenue in the second quart ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Hunt Named AOL CMO, Communications Chief
Online Media Daily, Gavin O'Malley - Tuesday, July 17, 2012
AOL on Tuesday named Jolie Hunt as its new chief marketing a ...
- Meredith's MXM Taps Macleod As SVP/GM
Online Media Daily, Gavin O'Malley - Monday, July 16, 2012
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Ja ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...