- CBS, Nielsen To Measure Cross-Media TV, Radio Campaigns
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Looking to better sell its entire reach for local media advertisers, C ...
- Google Search Trends: Consumers To Spend More Online This Holiday Season
Online Media Daily, Laurie Sullivan - Thursday, October 31, 2013
One in four consumers plans to make a purchase from a retail ...
- NBC Sings With 'Voice,' CBS Gains Slight Uptick
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
Much remained the same for the broadcast networks for the sixth Tuesd ...
- 2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Recently, most years have been dubbed the "year of mobile," but Ru ...
- TV Ratings Don't Always Correlate With Favorite Shows
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
There are TV ratings -- and then how viewers really feel abo ...
- NBC Leads New Season, Fox Scores With World Series
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
NBC still leads after five weeks of the new broadcast TV seas ...
- Tremor Announces New Performance Based Pricing Models
Online Video Daily, P.J. Bednarski - Wednesday, October 30, 2013
Trying for a leg up in the super competitive digital advertising marke ...
- Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving ...
- What Do Nielsen's Twitter TV Ratings Tell Us About Certain Shows?
TVBlog, Ed Martin - Tuesday, October 29, 2013
Who can really say whether Twitter activity tied to a specific progr ...
- Mobile TV Content To Be Included In Traditional TV Measurement
MediaDailyNews, Wayne Friedman - Monday, October 28, 2013
Nielsen reports that software will be available in November that will enab ...
- 'Idol' Keeps Ratings High, Adds New Tagline
MediaDailyNews, Wayne Friedman - Friday, October 25, 2013
The 13th season of "American Idol" brings a new marketing theme a ...
- Affluents Spending More Online This Year
Marketing Daily, Karl Greenberg - Thursday, October 24, 2013
Brands that speak to affluent Americans are getting a healthy response a ...
- Younger Demos Dislike Social Media Displays On TV
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Social media and TV programming continue to develop strong bonds among you ...
- Interactive Drives Media Growth
Online Media Daily, Gavin O'Malley - Thursday, October 24, 2013
Thanks to continued growth in online advertising, the interactive media sector ...
- Perils Of Personalization Vs. Privacy
Marketing Daily, Jerry Jao - Thursday, October 24, 2013
Talking about Big Data to consumers from the perspective of providing releva ...
- Nielsen Records 30% Hike In Earnings
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Nielsen Holdings N.V.'s fiscal third-quarter earnings rose by nearly 30% -- b ...
- NBC Tops All Broadcast Networks
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Four weeks into the new TV season and NBC still is ...
- Simulmedia Adds Nielsen Data To Sell Cable TV Ad Inventory
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
Simulmedia continues to add more consumer purchase-related TV viewing data to broad ...
- Network Changes: 'Ironside' Is Out, 'Brooklyn' Stays
MediaDailyNews, Wayne Friedman - Friday, October 18, 2013
Just a couple of weeks of new season, and networks continue ...
- Automation Will Run Your Entire Ad Campaign
SearchBlog, Laurie Sullivan - Monday, October 21, 2013
See the headline? For generations, many have believed that machines can ...
- ABC Grabs Wednesday With 'Toy Story' Special, 'Modern Family'
MediaDailyNews, Wayne Friedman - Thursday, October 17, 2013
Grabbing another Walt Disney entertainment asset, ABC benefited on Wednesday night fr ...
- NBC Holds Viewer Lead, ABC Improves Most
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
Three weeks into the new season, NBC is retaining its top sp ...
- 'Dead' Gains 16M Viewers, Beats 'SNF'
MediaDailyNews, Wayne Friedman - Monday, October 14, 2013
AMC's "Walking Dead" is on a sprint -- besting NBC's powerful "Sund ...
- TV Tweets Rise 38%, Cross-Promotion Expands Twitter TV Audience
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
As Twitter activity about TV continues to climb, saturation can occur. Whi ...
- NFL's 'Thursday Night Football' Tackles Bigger Broadcast Rivals
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
NFL Network's "Thursday Night Football" continues to eat into TV viewership amo ...
- Home Page Advertising Mixed In Q3, YouTube Has Best Showing
Online Media Daily, Mark Walsh - Thursday, October 10, 2013
Home page ad performance for the major portals was mixed in t ...
- Kantar Media Debuts TV Metrics Service
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Media researcher Kantar Media is starting a new TV audience measurement servi ...
- Prime-Time Audience Holds, Slight Dip In Adult Numbers
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Two weeks into the new season, typical broadcast audience erosion has y ...
- Coping With Tablet Potatoes, Interpublic Finds 'Second Screens' Are Still Primarily A Couch Experience
MediaDailyNews, Joe Mandese - Wednesday, October 9, 2013
In what may be the most exhaustive analysis of the burgeoning "seco ...
- Nielsen Twitter TV Ratings Deliver Profile, Reach Of Viewers
MediaDailyNews, Wayne Friedman - Monday, October 7, 2013
Nielsen started its anticipated Nielsen Twitter TV Ratings on Monday -- ...