TV Tweets Rise 38%, Cross-Promotion Expands Twitter TV Audience

by , Oct 11, 2013, 11:01 AM
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As Twitter activity about TV continues to climb, saturation can occur. While a Nielsen report says the TV-related tweets are rising, “the ratio of the Twitter audience to authors decreases as the number of authors grows” -- due to an overlap in the number of followers.

Nielsen says in the second quarter of this year there was a 38% rise in tweets about TV to 263 million -- up from 190 million in the second period a year before. In addition, there was a 24% hike in the number of “authors” -- those writing the tweets -- to 19 million, up from 15 million.

As Nielsen has noted recently, the average Twitter TV audience yields on average 50 times that the number of authors tweeting about TV.

The Twitter-related TV show that recently performed the best in the new Nielsen Twitter TV ratings was series-ending “Breaking Bad” on AMC -- tallying up leading honors (Sept. 23-29) with a unique audience of 9.3 million, yielding 129.6 million impressions. This came from 601,400 unique authors writing up 1.24 million tweets.

NBC’s “The Voice” was next -- but way down from “Bad” with 3.8 million in unique audience; 13.96 million impressions; 138,200 authors; and 273,000 tweets.

ABC’s “Jimmy Kimmel Live” had 3.4 million uniques, 10.76 million impressions, 73,000 authors, and 105,000 tweets. ABC’s “Dancing with the Stars” was at 3.2 million uniques, 10.98 million impressions, 46,400 authors, and 83,900 tweets, and ESPN’s “SEC Stories” posted 2.9 million uniques, 10.2 million impressions, 48,500 authors, and 72,400 tweets.

1 comment on "TV Tweets Rise 38%, Cross-Promotion Expands Twitter TV Audience".

  1. Doug Garnett from Atomic Direct
    commented on: October 14, 2013 at 11:29 a.m.
    I'm becoming very concerned that Nielsen - in it's lust for profits from new media - has rejected valid research tenets. Like does this really mean anything? Or have they carefully crafted marketing to make it sound like this is significant? I think the latter. Even worse from Nielsen, a friend of mine recently followed up a thread recruiting a research panel with the worst methodologies - promising riches for participating - and making participation in the panel one of those "get rich working at home" jobs. After a series of 4 or 5 email responses, she found out it was a Nielsen panel. And, as a good researcher, pointed out that the method of recruiting made invalid any research that might be done with the panel. Doubt if Nielsen will tell their clients about it.

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