- How to Be a Social Butterfly
Media Magazine, Kendra Hatcher King - Friday, December 4, 2009
In media, you live or die on your ability to keep up-to-dat ...
- Hey, Abbott! Who's On First! Mindshare
MediaDailyNews, Joe Mandese - Monday, December 28, 2009
Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-e ...
- Rentrak On Roll: Adds Sinclair TV, Pushes Granular Data For Ad Dollars
MediaDailyNews, Wayne Friedman - Wednesday, December 23, 2009
The big TV station company Sinclair Broadcast Group has signed up wi ...
- Social Media In Marketing Plans, But Resources Limited
Research Brief, Jack Loechner - Thursday, December 24, 2009
According to The Social Media and Online PR Report, published by Econsultan ...
- Spark Plugs Napa Auto Parts
MediaDailyNews, - Monday, December 21, 2009
Publicis' Spark Communications has landed the media planning and buying account f ...
- Donovan, MediaBank Both Claim Agency Wins
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Donovan Data Systems, the dominant supplier of so-called "back office" data processi ...
- Model Citizens: Magazines, Radio Mix It Up With TV, Hope To Overcome Bias
MediaDailyNews, Joe Mandese - Monday, December 14, 2009
In an effort to upgrade the role magazines have in Madison Avenue ...
- Chrysler Taps Interpublic's Universal McCann, Meredith Too
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
Beleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit ...
- RJ Palmer Wins Universal Orlando Media
MediaDailyNews, - Tuesday, December 1, 2009
RJ Palmer announced that it would be handling media planning and buyi ...
- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
The optimism of ad executives to boost their advertising budgets has ris ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- 22squared Shifts Media Workflow To MediaBank
Online Media Daily, - Tuesday, November 24, 2009
Atlanta-based ad agency 22squared (former West/Wayne) has agreed to use MediaBank's O ...
- Media Planners Take On Challenges Of Digital TV
TV Board, Courtenay Harry - Friday, November 13, 2009
Back in the day, oh, say 10 or 12 years ago, med ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- Publishing Group Offers Data That's Good For What Ails Pharma Plans
MediaDailyNews, Joe Mandese - Thursday, October 29, 2009
In an effort to court more ad dollars from pharmaceutical marketers, t ...
- Mad About 'Mad Men?' You'll Go Crazy For This TVGuide.com Promo
Online Media Daily, Joe Mandese - Thursday, October 29, 2009
Media planners and buyers, especially those focused on digital media, don't alwa ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2009
The computer systems that Madison Avenue uses to plan, buy, process a ...
- The Campaign for Bipartisan Targeting
MediaDailyNews, Kathy Kline - Tuesday, October 6, 2009
Things get rocky when the campaign is brought to the media agen ...
- Stop the SNAFU, Before Digital Gets FUBAR
Online Media Daily, Eldad Persky - Wednesday, October 7, 2009
SNAFU, when sanitized, stands for "Situation Normal: All Fouled Up." This sla ...
- DOA Q&A: Bill Bernbach
Media Magazine, - Tuesday, July 14, 2009
Bill Bernbach was, of course, one of the founders of Doyle Da ...
- See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Study Finds Social Nets 'Realistically' Near Top Of 2010 Media Buying Plans
Online Media Daily, Joe Mandese - Thursday, September 10, 2009
Social networks may still seem like an emerging medium, if an ...
- Posterscope Adds New Outposts, Expands Into Vegas, Miami
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2009
At a time when it seems like Madison Avenue might be contractin ...
- Free Agent: The Benefits of Extinction
Media Magazine, Lisa Seward - Tuesday, July 14, 2009
Call it crappy-economy-inspired paranoia, but lately I've been feeling increasingly concerned th ...
- The Consumer: Creative is the New Creative
Media Magazine, - Tuesday, July 14, 2009
Bill Bernbach was the founder of doyle dane bernbach - a gian ...
- Poll Finds Majority Of Media Shops See Economy Rebounding, But Continue Altering Media Strategies
MediaDailyNews, Joe Mandese - Friday, August 7, 2009
More than halfway through 2009, and the worst recession the advertising indust ...
- Interpublic Gives Momentum To 'Hyper-Local' Media, Births Geomentum
MediaDailyNews, - Thursday, August 6, 2009
Interpublic's Mediabrands unit this morning officially announced the formation of a n ...
- Mediaedge:cia Raids UM's Egan, Burnett's Franklin
MediaDailyNews, - Thursday, August 6, 2009
WPP's Mediaedge:cia unit Wednesday announced two senior raids from rival agencies. Be ...