Posterscope Adds New Outposts, Expands Into Vegas, Miami
by Joe Mandese,
Aug 26, 2009, 9:00 AM
At a time when it seems like Madison Avenue might be contracting, Aegis Group Tuesday announced a major expansion of its Posterscope operations in the U.S. Posterscope, which is the out-of-home media services division of London-based Aegis that claims to be the biggest buyer of out-of-home media in the world, said it is opening new offices in Las Vegas and Miami.
Both offices will offer a full range of out-of-home media services, including planning, buying, research and production, as well as experiential marketing initiatives, and digital out-of-home media services via affiliations with Posterscope's The Brand Experience and Hyperspace units, respectively.
The Las Vegas office will be run by Managing Director Jaime Konzelman, who previously was an account manager at out-of-home specialist shop Vector Media.
The Miami office will be overseen by Managing Director Beatriz Planas, who had been a sales manager at Lamar Advertising in Puerto Rico.
The additions mark five regional offices for Posterscope in the U.S., which also has outposts in St. Louis, Seattle and Denver.
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "Posterscope Adds New Outposts, Expands Into Vegas, Miami"
Leave a Comment