- Sharethrough Raises $10M In Round Led By British Sky Broadcasting
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announc ...
- UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG ...
- The New York Times' Native Ad Champion
Around the Net In Media, Gavin O'Malley - Tuesday, September 30, 2014
Capital New York spends some time with Meredith Kopit Levien, head ...
- Garfield & Millard Let Gloves Come Off (Again)
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
In this corner (!) we have MediaPost columnist Bob Garfield, and ...
- Havas, Universal Music Group Tap Mirriad For Native Video Ads
MediaDailyNews, Gavin O'Malley - Monday, September 29, 2014
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake bra ...
- MailOnline Pitches Native At GBP65k for 450k Views
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
US Head of Operations John Steinberg is, according to the Financial Time ...
- American Express Faulted For Ads Promoting Sponsored-Content Site
Online Media Daily, Wendy Davis - Friday, September 26, 2014
In its second major recent decision about sponsored content, the Better Busine ...
- Native Ad Company Vibrant Enters Programmatic Space
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Vibrant Media, a native ad network, on Thursday announced its official entran ...
- TheStreet Taps MediaVoice For BrandView Sponsored Content
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 25, 2014
Pursuing its own native path, TheStreet, Inc. has enlisted Polar's MediaVoice ...
- Blogger Research Says They Like Brand Content -- And Payment!
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
Just 7 percent of bloggers don't like to be contacted by brand ...
- Will Native Advertising Kill Blogging's Young Dream?
London Blog, Sean Hargrave - Tuesday, September 23, 2014
It's a touchy subject, but new research shows bloggers are 50:50 ...
- Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
MoBlog, Steve Smith - Monday, September 22, 2014
Someone forgot to turn off the real-time social media robots last wee ...
- Triggit Taps TripleLift Exchange For 'Native Retargeting'
Real-Time Daily, Tyler Loechner - Friday, September 19, 2014
Triggit, an ad retargeting platform, on Friday announced a partnership with nati ...
- News UK Forms Native Advertising Division
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
News UK is opening up a new way for brands to conne ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- 'NYT 'Launches Free Cooking App
MediaDailyNews, Erik Sass - Wednesday, September 17, 2014
This week "The New York Times" announced the launch of the ne ...
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announc ...
- Is The War On Native Advertising Over?
Around the Net in Video, Gavin O'Malley - Tuesday, September 16, 2014
Regardless of what its critics and consumers think, native advertising is n ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- Dodo Platform Raises Nearly $5M, Adds Native Ad Sponsorships
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 12, 2014
The Dodo is not extinct. Far from it -- the animal-obsessed, soci ...
- Volkswagen Does 'Funny Or Die' For 2015 Golf
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2014
The video was shot in a Texas Target. The neighbor is R ...
- Improve Digital Gets On Board With 'Programmatic Native'
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
Improve Digital, a supply-side platform (SSP), on Wednesday announced the launch ...
- Twitch CEO: Twitch One Big Native Ad Platform
Around the Net in Mobile, Gavin O'Malley - Tuesday, September 9, 2014
In essence, Twitch is one big native advertising platform for gaming brand ...
- Yahoo Confirms Expansion Of Native Ads To Other Sites
Search & Performance Marketing Daily, Mark Walsh - Monday, September 8, 2014
Yahoo on Monday confirmed extending its native Stream ads to third-party sit ...
- Q&A With About.com CEO On Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, September 4, 2014
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel a ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- 77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients
Mediapsssst, Richard Whitman - Monday, September 1, 2014
A recent UK study queried ad agencies about their thoughts on nati ...