A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to clients, many are concerned about
how to scale the practice and 63% don't think the practice is effectively regulated. Furthermore, 83% of agencies now include the practice of native advertising as part of their digital offering and
the other 17% plan to do so in the immediate future. In aggregate, the study -- conducted by FaR Partners on behalf of ad platform Adyoulike -- found that UK agencies believe native advertising will
comprise 9.2% of total digital spend in 2014 and 14.7% by 2015.
In what may be the most cogent and refreshing viewpoint heard from an ad agency exec, Monica Little, who is stepping down as CEO of Minneapolis-based Little & Co., said: “I made the decision years ago that I didn’t want to sell to an outside firm because I’ve seen other companies that did and they were eviscerated. I like money, but my mortgage is paid. And I’m not about wringing as much as I can out of the company. Life is too short. It was about valuable work and working with these smart people.” Thanks for that, Monica. You've given us hope that the entire advertising industry is not populated entirely with money-grubbing power grabbers who are more concerned with how many toys they have versus how well they take care of their agency and its employees.
Hmm. Who knew Segway still existed? The thing was supposed to reinvent human transportation and all it has become is a joke in a movie about a mall cop. Anyway, the brand has announced that it has selected Aroluxe to serve as its agency of record. Segway will lean on Aroluxe to bring "uniformity and a fresh direction" to the brand with new creative, sales and dealer support, demand generation programs, and an ecommerce Web site. Of the agency selection, Segway VP of Marketing Brian Buccella said: “As we move our brand forward into new and emerging EV segments, we wanted a partner who could take our vision of redefining the green personal transportation market, bring it to life, and then amplify that vision across all channels. For us, there’s no doubt that we made the right decision. We look for passion and creativity, and Aroluxe has a surplus of both.” Well, anyway, good luck expanding beyond mall cops.
iProspect has hired Sam Huston as chief strategy officer. Prior to joining the iProspect team, Huston was partner, SVP of Strategy and Innovation at Jumptank. He also worked across the Dentsu Aegis Network, including Carat, Isobar and Vizeum. Over the last 14 years, he's worked across agency specialties including media, creative, and entertainment. He worked on P&G, Adidas Boost, Red Bull, Disney and GoPro. In this role, Huston will oversee client campaigns and service team collaborations. Based in San Francisco, he will report to iProspect President Jeremy Cornfeldt.
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you called her. Today, like everything else in life, it's a bigger deal. Everything about
prom is a bigger deal. Bigger dresses. Bigger parties. Bigger limos. And, yes, bigger prom proposals or promposals.
Last month, Jed Renfroe, who owns Renfroe Outdoor, was asked by his son if he could use one of the company's digital billboards to post his proposal. Renfroe turned to Watchfire Design creative Spencer Gross who worked up a design that was then added to the rotation of one of Renfroe's digital billboards.
All of which makes one wonder, as overblown as proms (and weddings) have become, it this billboard thing just another element that steals away the magic and emotion and replaces it with staged pomp and circumstance?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to email@example.com or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.