- Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor
Online Media Daily, Steve McClellan - Friday, August 31, 2012
The word "Olympics" was mentioned more than 26 million times during t ...
- The Future Of Live Streaming: Lessons Learned From The Olympics
VidBlog, Daisy Whitney - Friday, August 31, 2012
The Olympics may be over, but its impact will be felt ...
- P&G Ready For Largest-Ever Paralympics
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Procter & Gamble is activating around the London Paralympic Games. The company ...
- Olympics Marked Watershed In Media Consumption
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 22, 2012
A survey by Starcom MediaVest Group has now indicated that 90% ...
- Speedskaters: Bring On Olympics, 2014
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
So long, London; hello, Russia: U.S. Speedskating says it has undergone ...
- Comcast Users Heavy Olympic Streamers
MediaDailyNews, David Goetzl - Friday, August 17, 2012
Comcast customers accounted for almost one-third of all subscribers who signed ...
- YouTube Video Of Games Ran 20 Million Hours Plus
Around the Net In OMD Europe, Nina Lentini - Thursday, August 16, 2012
Google search volume around the world was dramatically higher during the Lond ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Olympics Were More Mobile Than Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 15, 2012
At its beginning, the 2012 Games were being labelled as the 'soci ...
- Report: China's Online Olympics Audience Sets Record
Around the Net in Video, Ross Fadner - Thursday, August 16, 2012
A whopping 485 million users watched CNTV's coverage of the 2012 Lond ...
- Who Came in First in the Olympic Games of Social Marketing? A Recap
Engage:Men, Rob Jewell - Thursday, August 16, 2012
Since the summer of 2008 there has been explosive growth across t ...
- Olympics Earns More Social Buzz Than Biggest TV Events
MediaDailyNews, Wayne Friedman - Wednesday, August 15, 2012
NBC says the London Olympics telecasts were more social than the 20 ...
- It's All In The Execution
Online Spin, Dave Morgan - Thursday, August 16, 2012
I'm still in a glow from my past week, having had t ...
- Final Results: The Ads That Aced The Olympics
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
Chobani and General Electric tied for highest average Ace Score among a ...
- Gannett Tips Its Cap To NBC
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Gannett, with its slew of NBC stations benefiting from Olympic ad sale ...
- BBC Sports Registered Record 55 Million Visits
Around the Net In OMD Europe, Nina Lentini - Monday, August 13, 2012
The Olympics brought a record number of visits to the online sit ...
- London 2012 Reveals Late-night IPad Fetish
Around the Net In OMD Europe, Nina Lentini - Monday, August 13, 2012
While NBC is still taking a social media pummelling for "failing" wi ...
- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- A First: Rolls-Royce Shows Off New Badges
Marketing Daily, OMMA Editors - Monday, August 13, 2012
For the first time in the company's 108-year history, three Rolls-Royce ca ...
- Olympic Finale Seen By 30 Mil. Viewers
MediaDailyNews, Wayne Friedman - Monday, August 13, 2012
NBC took in a big Nielsen preliminary 9.1 rating/23 share between 8: ...
- Social Media Helped Drive Olympic TV Viewers
MediaDailyNews, David Goetzl - Monday, August 13, 2012
The Olympic broadcasts have set the bar for sports events and soci ...
- Facebook Ups Brand, Athlete Awareness During Olympics
Online Media Daily, Gavin O'Malley - Monday, August 13, 2012
All global P&G Facebook pages saw significant fan base growth over t ...
- Olympic Athletes Want Visibility
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
Many athletes used Twitter to publicize their protest against an International Olymp ...
- Lightning Speed: Bolt Sets Twitter Olympic Record
Around the Net In OMD Europe, Nina Lentini - Sunday, August 12, 2012
The official Twitter account revealed the new record after Bolt successfully defend ...
- Lightning Speed: Bolt Sets Twitter Olympic Record
Around the Net In OMD Europe, Nina Lentini - Sunday, August 12, 2012
The official Twitter account revealed the new record after Bolt successfully defend ...
- Nike Scores With Ambush Products, Ads, PR
Marketing Daily - Top of the News, Thom Forbes - Monday, August 13, 2012
There is just one comment displayed this morning on Bloomberg's "Alternate Olymp ...
- NBC's Prime Olympic Ratings Lower, Cable Network Gets Record Viewers, Streams
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
NBC's prime-time numbers dropped again as its three-hour prime-time coverage for "X ...
- London Olympics Live Streams Triple Beijing, Mobile Drives Young Demos
Mobile Marketing Daily, Mark Walsh - Monday, August 13, 2012
With mobile devices driving double-digit growth in kid and teen segments, N ...
- More Than Multi-Screening: Olympics Viewers Crafting Their Own Personalized Coverage
MoBlog, Steve Smith - Monday, August 13, 2012
UK viewers not only use mobile to track the Games wherever th ...
- Olympics Post Royal Ratings in Britain
TVBlog, David Goetzl - Monday, August 13, 2012
The Olympics proved to be a ratings king in Britain with ...