- Diageo Crowns the World's Greatest Mixologist
Marketing Daily, - Friday, July 17, 2009
Diageo has awarded its Reserve Brands World Class Bartender of the Ye ...
- Famous Footwear Launches First Nationwide Campaign
Marketing Daily, - Friday, July 17, 2009
St. Louis-based Brown Shoe Co. Inc. has launched a nationwide branding, advertisi ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Allstate Solicits Public Input On Grant Recipient
Marketing Daily, - Thursday, July 16, 2009
The Allstate Foundation is asking the public to vote for the recipie ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Amazon Debuts Outdoor Store With Park Passes
Marketing Daily, - Wednesday, July 15, 2009
For a limited time, shoppers who spend $299 or more will g ...
- Best Western Is 'Hog Haven' For Harley
Marketing Daily, Karl Greenberg - Wednesday, July 15, 2009
This year the chain is offering riders heading out to the 69 ...
- Recession Fuels Use Of Internet, Other Media
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Recessions may be bad for the media economy, but they appear ...
- Cannes Triple-Threat Winner Offers Six Lessons For All Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
A small tourism board promoting a little-known island off the Great Barri ...
- Some Agencies Upset Over Zappos Review
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
In a blog post, Ignited executive creative director Mike Wolfsohn complains th ...
- Royal Caribbean Campaign Stars Actual Cruisers
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2009
Consumers can go online to watch the new daily commercial spot a ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- CBS Teams With Comcast's On Demand Online
MediaDailyNews, Wayne Friedman - Tuesday, July 14, 2009
First Liberty Media, then HBO. Now Comcast Corp. has grabbed its fir ...
- Holiday Inn Launches 2nd Phase Of Campaign
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
The effort features a new media strategy that the company says includ ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online Markets
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Online search will be the only major medium to expand its advertisi ...
- Hershey Kisses Its Web Site Goodbye
Around the Net In Brand Marketing, Thom Forbes - Monday, July 13, 2009
Hershey is closing its Hershey's Gifts online service at the end ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Starz Added To Comcast's 'On Demand Online'
MediaDailyNews, - Friday, July 10, 2009
Starz Entertainment will join Comcast's "On Demand Online" trial, which uses authenticati ...
- Online 'Members Only' Retailers Attract Shoppers, Capital
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
Online stores that offer short, intense sales of designer apparel are attracti ...
- Amazon To Sell Cell Phones, Service Plans
Marketing Daily, - Thursday, July 9, 2009
The new service, AmazonWireless, will offer phones and plans from AT&T a ...
- Site Specific: Studio One Launches 'MensLifeToday'
MediaDailyNews, - Thursday, July 9, 2009
Studio One Networks has launched a new syndicated lifestyle show for m ...
- Ashe Joins BIG Interactive, VP Biz Development
MediaDailyNews, - Thursday, July 9, 2009
Ad vet Jamie Ashe joins digital marketer BIG Interactive as vice preside ...
- All The News That's Fit To Snippet: AP Tests Microformat
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
In a bid to make news content published online more accountable, mo ...
- Small Effort, Big Gains: Winning With Analytics
Marketing Daily, Avinash Kaushik - Wednesday, July 8, 2009
I call it caring about people who care enough about you ...
- Shell Unveils European, Asian Ad Push
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
Within each country, the campaign has a set of regional broadcast spo ...
- Candie's, Kohl's And Spears To Do It Again
Marketing Daily, - Tuesday, July 7, 2009
The parent company of Candie's says it will continue its marketing partnersh ...