- UTexas - Austin Ads Feature 3D Projections
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
The campaign promoting the university on the new Longhorn Network and ...
- Online Code Of Conduct Has Launched
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Online advertisers have launched a "Code of Conduct" in hopes that Congre ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- Negative Reviews Grow More Powerful
Online Media Daily, - Tuesday, August 30, 2011
Negative consumer reviews online are becoming increasingly important to would-be buyers. ...
- Starwood's Luxury Collection Updates Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
A new print and online campaign for Luxury Collection hotels uses ...
- Online School Trends For Search Marketers
SearchBlog, Laurie Sullivan - Monday, August 29, 2011
With the 2011/2012 school year beginning across the United States (at lea ...
- Calif. Realtors Launch Testimonial Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 25, 2011
Titled "Champions of Home," the campaign was created in direct response ...
- Will Ferrell's Web Venture Open For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has sign ...
- Jim Romenesko To End Journalism Blog
Around the Net In Media, Phyllis Fine - Thursday, August 25, 2011
An aggregator before it became a dirty word, a blogger before the ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Web Users, Wireless Customers Feel Impact Of Supreme Court Ruling
PolicyBlog, Wendy Davis - Thursday, August 25, 2011
This April, the U.S. Supreme Court ruled that AT&T was entitled ...
- Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2011
Crowne Plaza has conducted giveaways in the past, but this is t ...
- Quake, Rattle And New Business Rolls: Most NYC Media Shops Took The Tremor In Stride
Online Media Daily, Joe Mandese, Staff Writers - Wednesday, August 24, 2011
It wasn't exactly the Big One, but when a 5.8 magnitude earthqua ...
- AmEx Biz Gold Gives Reward Points For Marketing
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
The announcement comes on the heels of American Express allowing cardmembers ...
- Orbitz Giveaways Feature Marriott, Caribbean Cruise
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
To play, people can "Like" Orbitz on Facebook and then begin biddin ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Updated (Again!): The Data Privacy Debate
Online Media Daily, Tony Jarvis - Tuesday, August 23, 2011
What constitutes privacy in the modern age of big data and wh ...
- Specific Media Settles Flash Cookie Suit, Promises Never To Use Them
Online Media Daily, Wendy Davis - Monday, August 22, 2011
As part of a privacy lawsuit settlement against Specific Media, the compa ...
- ICSC Announces New Board, Future Initiatives
Online Media Daily, - Friday, August 19, 2011
The Internet Content Syndication Council has formalized its structure with the nami ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- Apple Rules Online Movie Sales and Rentals, But Wal-Mart Makes a Move
VidBlog, Steve Smith - Tuesday, August 23, 2011
Tablets and music players aren't the only markets Apple is dominating ...
- Facebook Traffic Growth Still Healthy
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 22, 2011
In July, 162 million Americans visited Facebook at least once -- ...
- Skype Gets the Message: Buys GroupMe
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, August 22, 2011
While Microsoft's Skype acquisition is still pending, the VoIP service has reported ...
- Initiative: Consumer Engagement Key To Brand Choice
Marketing Daily, Steve McClellan - Monday, August 22, 2011
More than 40% of customers now say they will not buy ...
- Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot
MediaDailyNews, Joe Mandese - Friday, August 19, 2011
Citing increasing economic uncertainty and a "reluctance from marketers to commit ...
- Initiative To Marketers: Wake Up, Optimize Brand Content Online
Online Media Daily, Steve McClellan - Friday, August 19, 2011
More than 40% of customers now say they will not buy ...
- AmEx Open Card Gives Points For Buying Online Media
Online Media Daily, - Monday, August 22, 2011
American Express Open, the small business division of American Express, just announc ...
- Chegg Chalks Up Student of Fortune
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 19, 2011
To broaden its offerings, Chegg just acquired Web tutoring service Student ...
- 10 Tips, Tactics For Online Promotion Success
Marketing Daily, Hector Pages - Friday, August 19, 2011
With 24% of the U.S. online audience playing branded social games monthl ...