- Correction: Media Contacts Has No Relationship With Telemetry
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
A news brief that ran in Online Media Daily Jan. 31 incorrect ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Sonic, CR-V To Shine In Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Kelley Blue Book predicts the big auto winners from the Super Bo ...
- Engaging CPG Site Visitors Increases Buys In Retail Stores
Online Media Daily, Gavin O'Malley - Monday, January 30, 2012
Visitors to CPG brand Web sites buy 37% more in retail stor ...
- Glee's Lea Michele Stars In Candie's Ads
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
Glee actress and singer Lea Michele will appear in Candie's, "Only ...
- Netflix On Amazon
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
Netflix said it expects Amazon.com Inc. to brand Amazon's video streaming offeri ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers
Online Media Daily, Gavin O'Malley - Tuesday, January 24, 2012
Due to "maturity," online ad revenue growth will slow in 2012, accordi ...
- Calderon Directs MediaTrax Channel Development
Online Media Daily, Fern Siegel - Tuesday, January 24, 2012
Suzanne Calderon joins MediaTrax, a provider of wholesale online marketing services th ...
- FCC Fines Clear Channel For Online Contest
Online Media Daily, Wendy Davis - Tuesday, January 24, 2012
The Federal Communications Commission has fined Clear Channel $22,000 for failing ...
- Nielsen: Web Sites Can Increase Local TV Reach
MediaDailyNews, David Goetzl - Tuesday, January 24, 2012
Nielsen research indicates stations can use their Web sites to notably expa ...
- Google Secures Billions In Online Ads
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
The majority of Google's 2011 revenue -- 96% -- came from onli ...
- Video Rental Stores On 'Life Support'
Marketing Daily, Aaron Baar - Saturday, January 21, 2012
The end of the video store is nigh. According to the N ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- Cheerios, Fitness Mag Team On Weight-Loss Program
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
General Mills' Multi Grain Cheerios and Meredith Corp.'s 'Fitness' magazine have partner ...
- Fear & Irony On Madison Avenue: Industry Avoids Jargon To Promote 'Interest-Based' Advertising
Online Media Daily, Joe Mandese - Friday, January 20, 2012
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campai ...
- Online Ad Spend Projected To Soar To Nearly $40B
Online Media Daily, Gavin O'Malley - Thursday, January 19, 2012
In a watershed moment for the Web, researchers expect domestic online advertisi ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Experian Simmons Wednesday unveiled what it described as a "cross-platform media planni ...
- Media Companies With Digital-Only Sales Staff Perform Better
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
A new Borrell report indicates that companies with dedicated digital salespeople outperform ...
- Do You Have Industry Deja Vu?
Online Spin, Cory Treffiletti - Wednesday, January 18, 2012
Do you have industry deja vu? I do! Doesn't it feel ...
- Zappos Hacked
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a da ...
- Zappos Hacked
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a da ...
- E-commerce Confessions: What We Really Want
Marketing Daily, Sarah Mahoney - Monday, January 16, 2012
A massive new survey from IBM reveals that consumers really aren't a ...
- American Airlines, GayCities Partner For Promo
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
"Our investment and commitment in the LGBT community has created loyalty ...
- Former 'Lucky' Editor Re-Enters Public Sphere
Around the Net In Media, Phyllis Fine - Friday, January 13, 2012
If you've been wondering about the whereabouts of former Lucky Editor K ...
- HomeAway Suggests 'Let's Stay Together'
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
The TV spot features the Al Green 1972 classic hit by t ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...
- Why Can't I Be You - Online Video Vs. TV
Marketing: Entertainment, Doug Chavez - Thursday, January 12, 2012
If our TVs, tablets, laptops and smartphones could talk, I imagine t ...