- Data Judging Data
Online Media Daily, Dina Hilal - Thursday, January 12, 2012
How do we empower marketers with more information about who their messa ...
- Super Bowl Vs. Online? The Answer Is Frequency
Online Spin, Cory Treffiletti - Thursday, January 12, 2012
This is the time of year when marketing pundits launch into t ...
- Jeff Griffin's 'Moment Of Truth,' Leaves Interpublic For HookLogic
Online Media Daily, Joe Mandese - Wednesday, January 11, 2012
Jeff Griffin, one of the chief architects and a co-founder of Interpublic ...
- Tap Web To Create Personalized Online Customer Experiences
Online Media Daily, Carrie Ferman - Wednesday, January 11, 2012
Creating deep, long-term customer relationships is critical to strengthening brand equity. Onli ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- DoubleBounce Signs Yahoo, AOL To Distribute Branded Shorts
Online Media Daily, Fern Siegel - Monday, January 9, 2012
Digital content company DoubleBounce just signed Yahoo and AOL as clients. T ...
- Searching For Products: What Consumers Will Buy Online In 2012
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 9, 2012
Steelhouse published the results to a survey that looks at what consume ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Poor Quality, Damage and Shipping Problems Dissuade Web Shoppers
Research Brief, Jack Loechner - Thursday, January 5, 2012
A new study by MarketTools shows that providing a good customer experienc ...
- Honda Tosses A Cephalopod For Pilot
Marketing Daily, Karl Greenberg - Tuesday, January 3, 2012
Honda is out of the gate with an ad for the Pil ...
- Media M&A Grew 9% In 2011
MediaDailyNews, Erik Sass - Tuesday, January 3, 2012
The mergers and acquisitions marketplace for the media industry saw the tot ...