- Carnival Targets Cruise Rookies
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2011
The campaign takes into account two trends: Consumers' desire for avoiding t ...
- Hyundai Launches Times Square Racing Game
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
The interactive racing game called "Hyundai Racing" appears on the Times Squa ...
- Cutler Names SVP for Biz Dev, Corporate Strategy
MediaDailyNews, Erik Sass - Wednesday, December 21, 2011
Clear Channel Communications, the parent company of Clear Channel Radio and Cle ...
- Reichig Out As Part Of Year-End Shake-Up At Clear Channel, Impact On Outdoor Initiatives Unclear
MediaDailyNews, Joe Mandese - Friday, December 2, 2011
Debbie Reichig, a highly regarded media marketing and sales strategist known f ...
- Out-of-Home Spending Continues To Climb, Expands 4.2% in Q3
Raw, Joe Mandese - Thursday, December 1, 2011
Out-of home ad spending rose 4.2% in the third quarter vs. t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- Clarification: Kinetic Not Actually 'Eyes On' Exclusive, Will Continue To Make DEC-Based Buys
MediaDailyNews, Joe Mandese - Wednesday, November 23, 2011
WPP's Kinetic Tuesday clarified an earlier announcement that it would utilize t ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- Smirnoff Gets Funky With Fluffy Flavors
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cre ...
- Community Bankers Keep Up Push
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Bank Transfer Day may be over, but the Independent Community Bankers ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- Clear Channel Clears New Airport 'Experience' Deal
Raw, Joe Mandese - Wednesday, November 16, 2011
Clear Channel Airports announced a renewal of an "experiential marketing and sponsorshi ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Whataburger: TV Part Of Major New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 6, 2011
The fast-casual chain's campaign -- to span television, radio, outdoor and onli ...
- Dow the Math: NYC Billboard Unveils A Solutionism.
Creative Media Blog, Amy Corr - Monday, October 3, 2011
Class is in session on the corner of Broome and Crosby Stree ...
- Pittman To CEO, Clear Channel Media Holdings
MediaDailyNews, Erik Sass - Sunday, October 2, 2011
The nation's largest radio and outdoor advertising company has a new bos ...
- Credit Suisse Launches Global Ad Campaign
Marketing Daily, - Monday, September 26, 2011
Credit Suisse is launching a multi-media advertising campaign in key markets acro ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Aegis Acquires Russia's Master Ad, Will Join Posterscope
MediaDailyNews, - Thursday, August 25, 2011
Aegis Group this morning said it agreed to acquire 100% of Moscow-bas ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines
Creative Media Blog, Amy Corr - Monday, August 15, 2011
On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVA ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Iconic Coburg Cow Stays In South Carolina
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Coburg Cow, a rotating bovine on a suburban highway in Charlesto ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- California Pizza Kitchen Touts New Menu Items
Marketing Daily, Tanya Gazdik - Saturday, July 23, 2011
"Outdoor provides mass reach, but the campaign is really designed to targ ...