- Faberge Eggs Hatching
Marketing Daily, - Wednesday, August 31, 2011
Faberge is back and bringing it's famed eggs along in a baske ...
- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Grassroots Effort Backs Sir Richard's Condoms
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The cause model for Sir Richard's condoms, which come in handkerchief-style pla ...
- Nature's Variety Hires CMO
Marketing Daily, - Tuesday, August 30, 2011
Holistic pet food company Nature's Variety has hired Robert Bennett as chi ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- Procter & Gamble's IAMS Adds Two SKUs
Marketing Daily, - Monday, August 29, 2011
Procter & Gambles IAMS pet food division has launched two television commercia ...
- YuMe Net: CPG Top Advertiser, Most Target Females
Online Media Daily, Gavin O'Malley - Friday, August 26, 2011
Among all video advertisers, the consumer packaged-goods category remained the top spend ...
- Female Disc Jockeys New 'Real Beauty' Faces Of Dove
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Dove's "real beauty" commercials became famous by showing models who weren't. N ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a n ...
- Nivea Says Sorry, Withdraws Controversial Ad In 'Esquire'
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Skin care company Nivea has offered a mea culpa for an ...
- Opportunity: Find Right Formula For Body Lotion
Marketing Daily, Nina Lentini - Thursday, August 18, 2011
Manufacturers of a body lotion that leaves skin feeling moisturized yet n ...
- Brands Scramble To Produce Enough Towelettes
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Upscale wipes infused with sunscreen, self-tanner, hair serum or deodorant are becomi ...
- Taco Bell Using QR Codes for MTV Content Tie-In
Online Media Daily, - Monday, August 15, 2011
Taco Bell is using QR codes on fountain drink cups and big-b ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- P&G Ties Up One-Year Deal With BlogHer
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Women's media network BlogHer is partnering with Procter & Gamble for ...
- Axe Losing Mojo To Old Spice, Right Guard
Marketing Daily, Tanya Gazdik - Friday, August 5, 2011
"With Old Spice and Right Guard making gains in consumer perception, the ...
- P&G Inks Year-Long Deal With BlogHer
Online Media Daily, - Thursday, August 4, 2011
Women's media network BlogHer is partnering with P&G for a year-long progr ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- SC Johnson Taps O&M And BBDO
Marketing Daily, - Monday, August 1, 2011
Racine, Wisc. packaged goods company SC Johnson has tapped BBDO and Ogil ...
- Something To Get In A Lather About
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 2, 2011
It seems perverse to declare a day in which the richest count ...