- Unilever Planning To Launch Tea Cafes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Unilever Is testing a chain of branded cafes serving tea, according ...
- P&G Ready For Largest-Ever Paralympics
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Procter & Gamble is activating around the London Paralympic Games. The company ...
- Axe's New Sex Symbols? Muppets!
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
The catch -- and the element that manages to dance around t ...
- Mintel: Brand Loyalty In The Dumps For Body Care
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
The deal maker for about a quarter of those who use body-ca ...
- Is P&G Too Big?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Procter & Gamble has operations in 41 countries, has 126,000 employees, a ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Johnson & Johnson Steps Up On Beauty Care Ingredients
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2012
Johnson & Johnson is indeed walking a "public relations tightrope" in pledgi ...
- Clean & Clear Goes Social With The Sims
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The joint program, which runs up to September, is timed with t ...
- OPI, Mariah Carey Partner On Nail Polish
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recordi ...
- IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upp ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Scott Pitches Value With Incentive Program
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Scott brand of paper products has launched a new loyalty progr ...
- Betty Breaks 'Rules Of White' For Tide
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
The popularity of Betty White continues. Procter & Gamble has enlisted t ...
- Buckyballs Ads Target CPSC
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Maxfield & Oberton, the maker of the desk toy Buckyballs, is taki ...
- Tervis Targets Sports Fans In Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Tervis, a maker of plastic insulated cups, celebrates the men who pai ...
- Gardner Becomes Wisk's 'Sweat Ambassador'
Marketing Daily, Aaron Baar - Thursday, August 2, 2012
Sun Brands' Wisk Deep Clean has partnered with former Olympic gold a ...
- Nivea Enlists Designer For Facebook Contest
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2012
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design conte ...