- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
- Mintel Sees Bright Colors In Nail Care
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
The nail color and care market in the U.S. has grown ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- P&G's Tide Ready For Super Bowl Close-up
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Procter & Gamble will run a 30-second ad for Tide during t ...
- Bastianich Talks About Quit-Smoking Endorsement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
GlaxoSmithKline recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restauran ...
- Who's Using Aveeno?
Marketing Daily, Nina Lentini - Tuesday, January 22, 2013
Top 10 DMAs in which adults who used any Aveeno facial sk ...
- Isopure Unleashes More Marketing Muscle
Marketing Daily, Aaron Baar - Friday, January 18, 2013
Isopure, a sports drink that has become a part of many profession ...
- Fresh Step, ASPCA Team For Catdance Film Festival
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2013
Fresh Step is kicking off the new year by leveraging the Intern ...
- Charmin App At Inauguration For The Desperate
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
P&G's Charmin brand will take care of facility shortage at the Presidenti ...
- Axe's Super Bowl XLVII Mission
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
Unilever's men's grooming division is preparing a mission that goes beyond i ...
- Hasbro's Social Effort For Monopoly Tokens
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
Hasbro has launched a "Save Your Token" campaign to retire the ra ...
- U by Kotex Debunks Myths With New Campaign
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
A new campaign that focuses on digital elements is an effort ...