- Programmatic In Social Paying Off
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 30, 2014
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, ...
- Adap.tv Partners With StickyAds For Access To European Inventory
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 29, 2014
AOL's Adap.tv has partnered with StickyAds.tv, a video supply-side platform (SSP) f ...
- PubMatic Shuffles, Expands APAC Leadership Team
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Supply-side platform (SSP) PubMatic on Tuesday announced the appointment of Jason Barn ...
- Placemedia Taking Programmatic TV Local
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announc ...
- What Will It Take To Get To RTB 2.0?
Programmatic Insider, - Tuesday, April 29, 2014
The business world is prone to radical changes, and change brings ...
- Beliefnet Partners With Maxifier For Programmatic Selling
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Beliefnet, a provider of inspirational online and video content, has tapped Maxifier ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
AudienceScience, an ad tech provider that looks to partner directly with brand ...
- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three n ...
- Labels Matter For Publishers In Programmatic
Programmatic Insider, Matt Prohaska - Monday, April 28, 2014
I was raised to avoid using labels. Describing people, countries, and compani ...
- Can Mobile, Video Save The Dying Banner?
RTBlog, Tyler Loechner - Monday, April 28, 2014
Is the banner dead? Maybe not -- but some say it's ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- Mobile Advertising: Drop Your Desktop Thinking And Focus On Integrated, Personal Ads
Mobile Marketing Daily, Jennifer Wise - Friday, April 25, 2014
The mobile ad landscape still has a long way to go befo ...
- DataXu Gets Creative, Acquires JasperLabs
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLab ...
- TC Media Launches Programmatic Marketplace In Canada
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
TC Media this week announced the launch of its Canadian Programmatic Marketplac ...
- Sightly Goes Local With New Video Ad Platform
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Video ad tech provider Sightly on Thursday announced the launch of ...
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
RTBlog, Tyler Loechner - Friday, April 25, 2014
Marketing is embracing its data-driven future, says Forrester, and its people a ...
- The Reality Of RTB & Today's Mobile Ad Tech Landscape
Programmatic Insider, Lauren Moores - Thursday, April 24, 2014
Much has been made of the use of premium inventory vs. performan ...
- Programmatic For Radio Catching On
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Programmatic ad buying has caught on for desktop and mobile ads, a ...
- Xaxis Syncs Mobile Ads With Broadcast TV
MediaDailyNews, Erik Sass - Tuesday, April 22, 2014
Advertisers can now deliver ads to mobile devices -- as well ...
- UM's COO On RTB: If It's Not Programmatic, It's Manual, Not Premium
Programmatic Insider, Skip Brand - Wednesday, April 23, 2014
Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced wi ...
- MediaMath Inks Deals With Major Video Supply Partners
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
MediaMath on Tuesday announced partnerships with some of the biggest video ...
- Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct Platform
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Yieldex --- a company that has spent the better part of ...
- Adap.tv Hires 2 For Singapore Office
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
AOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapo ...
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships th ...
- Where Programmatic And Native Intersect
Around the Net in Real-Time, Tyler Loechner - Monday, April 21, 2014
Marketing Land has posted an article written by James Green, CEO ...
- The Emerging Role Of The Independent Media Trader
Programmatic Insider, Bill Lederer - Tuesday, April 22, 2014
Have you heard about the independent media trader (IMT)? This catalyst ...
- Programmatic Video Ad Platform AnyClip Emerges From Stealth Mode
Real-Time Daily, Tyler Loechner - Monday, April 21, 2014
AnyClip Media, a programmatic video ad platform, on Tuesday announced it h ...
- YP Embraces Programmatic, Taps OpenX To Sell Display Inventory
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Local ad platform YP has beefed up its digital ad offering ...
- The Rise of Private Marketplaces In Digital Video Advertising
Video Insider, Dan Mosher - Tuesday, April 22, 2014
Private marketplace gives demand and supply partners the ability to transact vid ...