Tag results for "programmatic" for April 2014
- Programmatic In Social Paying OffClickZ on Wednesday posted a commentary piece written by Ben Plomion, ...
- Adap.tv Partners With StickyAds For Access To European InventoryAOL's Adap.tv has partnered with StickyAds.tv, a video supply-side platform (SSP) f ...
- PubMatic Shuffles, Expands APAC Leadership TeamSupply-side platform (SSP) PubMatic on Tuesday announced the appointment of Jason Barn ...
- Placemedia Taking Programmatic TV LocalPlacemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announc ...
- What Will It Take To Get To RTB 2.0?The business world is prone to radical changes, and change brings ...
- Beliefnet Partners With Maxifier For Programmatic SellingBeliefnet, a provider of inspirational online and video content, has tapped Maxifier ...
- Matomy Launches SSP For Video Ads, Taps Vidible As ExchangeMatomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher PartnershipsAudienceScience, an ad tech provider that looks to partner directly with brand ...
- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video InventorySimpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three n ...
- Labels Matter For Publishers In ProgrammaticI was raised to avoid using labels. Describing people, countries, and compani ...
- Can Mobile, Video Save The Dying Banner?Is the banner dead? Maybe not -- but some say it's ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online DisplayCiting "an improved economic outlook in the U.S.," as well as t ...
- Mobile Advertising: Drop Your Desktop Thinking And Focus On Integrated, Personal Ads The mobile ad landscape still has a long way to go befo ...
- DataXu Gets Creative, Acquires JasperLabsDataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLab ...
- TC Media Launches Programmatic Marketplace In CanadaTC Media this week announced the launch of its Canadian Programmatic Marketplac ...
- Sightly Goes Local With New Video Ad PlatformVideo ad tech provider Sightly on Thursday announced the launch of ...
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As HurdlesMarketing is embracing its data-driven future, says Forrester, and its people a ...
- The Reality Of RTB & Today's Mobile Ad Tech LandscapeMuch has been made of the use of premium inventory vs. performan ...
- Programmatic For Radio Catching OnProgrammatic ad buying has caught on for desktop and mobile ads, a ...
- Xaxis Syncs Mobile Ads With Broadcast TVAdvertisers can now deliver ads to mobile devices -- as well ...
- UM's COO On RTB: If It's Not Programmatic, It's Manual, Not Premium Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced wi ...
- MediaMath Inks Deals With Major Video Supply PartnersMediaMath on Tuesday announced partnerships with some of the biggest video ...
- Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct PlatformYieldex --- a company that has spent the better part of ...
- Adap.tv Hires 2 For Singapore OfficeAOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapo ...
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience TargetingProgrammatic video ad platform BrightRoll on Wednesday announced several key partnerships th ...
- Where Programmatic And Native IntersectMarketing Land has posted an article written by James Green, CEO ...
- The Emerging Role Of The Independent Media TraderHave you heard about the independent media trader (IMT)? This catalyst ...
- Programmatic Video Ad Platform AnyClip Emerges From Stealth ModeAnyClip Media, a programmatic video ad platform, on Tuesday announced it h ...
- YP Embraces Programmatic, Taps OpenX To Sell Display InventoryLocal ad platform YP has beefed up its digital ad offering ...
- The Rise of Private Marketplaces In Digital Video AdvertisingPrivate marketplace gives demand and supply partners the ability to transact vid ...
