- Beachfront Launches Programmatic Platform For Mobile In-App Video
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Beachfront Media, a video ad tech company, on Tuesday announced the laun ...
- ExtendTV Extends Programmatic Video To Local Advertisers
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
ExtendTV, a company founded one year ago to help local businesses rea ...
- Political Programmatic
RTBlog, Tyler Loechner - Wednesday, September 24, 2014
The midterm elections are rapidly approaching, naturally giving rise to chatter ...
- The Programmatic Obesity Problem
Programmatic Insider, Skip Brand - Tuesday, September 23, 2014
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone kno ...
- Ubimo Expands Into US With New York Office
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, ...
- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- MediaLink 'Demonstrates Focus' On Programmatic, Hires Former Omnicom Exec Spiegel
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
MediaLink, an influential marketing and media consultancy, on Monday announced the appointme ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?
RTBlog, Tyler Loechner - Tuesday, September 23, 2014
Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- Programmatic Video '2 To 3 Years Behind' Display
Around the Net in Real-Time, Tyler Loechner - Friday, September 19, 2014
Videoplaza director David Muehle told Beet.TV in an interview that he believ ...
- WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
Around the Net in Real-Time, Tyler Loechner - Friday, September 19, 2014
According to the Wall Street Journal, WPP's CEO Martin Sorrell believes markete ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
Mediapsssst, Richard Whitman - Sunday, September 21, 2014
Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomeno ...
- Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Real-Time Daily, Tyler Loechner - Friday, September 19, 2014
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- Programmatic Essential For Mondelez in 'Data Arms Race'
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Programmatic ad trading has a "bad reputation" with many marketers perceiving ...
- GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
Around the Net in Real-Time, Tyler Loechner - Friday, September 19, 2014
Adweek has reported that GumGum, an in-image ad provider, and Xaxis ha ...
- TV Programmatic: The Best Of All Possible Worlds?
Audience Buying Insider, Mitch Oscar - Friday, September 19, 2014
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
London Blog, Sean Hargrave - Friday, September 19, 2014
Programmatic will always receive positive and negative comments and headlines. However, wh ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announc ...
- How Brands Should Measure In Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
Chris Louie, VP of product leadership for advertising effectiveness at Nielsen, wro ...
- Agencies Paying The Price For Programmatic Shortsightedness
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
"Ad agencies trying to lure marketers to use their programmatic ad uni ...
- Programmatic Brand Advertising: Measurement's Perfect Storm
Programmatic Insider, Skip Brand - Wednesday, September 17, 2014
Today's programmatic brand advertisers are finding it critical to build upon t ...
- From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
Real-Time Daily, Brian Nadres - Wednesday, September 17, 2014
Originally, agencies centralized all programmatic media buying at a trading desk. ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
With the midterm elections on the horizon, political marketers are preparing ...
- Videology To Near $300M Revenue In 2014
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Programmatic video ad platform Videology on Tuesday announced that it anticipates i ...