Tag results for "programmatic" for December 2015
- How Publishers Used Programmatic This YearPublishers used programmatic in a variety of ways in 2015 -- fr ...
- Data Tool Pairs Targeting Technology With Brand-Lift StudiesMarketers struggling to quantify the impact of mobile ads now have n ...
- The Year Mobile And Programmatic MergedIt was only a matter of time. Due to exceptional ad-buying efficienci ...
- Mobile Marketers Made Big Programmatic Moves This Year Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic a ...
- AdTheorent's Josh Walsh: Attribution Measurement Will Get Stronger in 2016AdTheorent's Josh Walsh says attribution measurement will get stronger in 2016 a ...
- A Roundup of 2015's Most Significant Ad-Tech AcquisitionsVerizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets a ...
- Programmatic Mobile Campaigns: When And How To EngageWill Proops, global head of revenue, Axonix, talks about mobile programmatic f ...
- 2016 Real-Time Outlook: Brazil and Latin America EditionExecs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionO ...
- Wired For SoundMore people than ever are now consuming radio and audio on digit ...
- See Real-Time Daily's Top 10 Commentaries Of 2015Leave it to the experts to say it best. This year, reade ...
- Ground Signal's Tony Longo On Location As Key To New Attribution ModelsGround Signal Co-founder and CEO Tony Longo sees location playing a k ...
- Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)As cross-device usage increases, the Internet of Things accelerates and traditional med ...
- Real-Time Daily's 5 Most-Read Stories Of 2015Real-Time Daily had an eventful year, with ad blocking, acquisitions, layoffs, nati ...
- Digital Video Has Entered the RingDigital video has been training in the background and is now pois ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise YouIf you assume the engaged beer, wine and spirits audience is you ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- Consumers: Tracking 'Insidious Invasion Of Privacy'AdExchanger's Allison Schiff writes of the "disconnect" between consumers and ad te ...
- OpenX Partners With Quebecor MediaOpenX announced a partnership with Canadian company Quebecor Media this week. ...
- Ooyala's Scott Braley Predicts More Tech M&As, Ad Spend For OTTsRTBlog spoke with Scott Braley, GM of Programmatic at Ooyala, which ai ...
- 'Star Wars' Schools Everyone On Cross-Channel CampaignsIf you used a phone, watched TV, read a magazine or g ...
- A Resolution For The Age Of The CustomerEvery year we say we need to ensure our ads appear on ...
- Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% ProgrammaticBauer Xcel Media, digital arm of global publisher Bauer Media, is almo ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of DataJanis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- In-App Advertising Still Has Hurdles, Criteo VP SaysJason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchange ...
- Conde Nast Digital Sees Boost In Revenue, Credits ProgrammaticCondé Nast Digital told Campaign its revenue increased 40% year over yea ...
- Deep Dive Between Continents: How To Prepare For The Digital Market Shift Encouraging our resident experts to engage in cross-team collaboration can help yie ...
- StartApp Partners With Inneractive For Programmatic Video ExchangeNew York-based mobile ad platform StartApp recently announced a partnership with Inneractiv ...
- AppNexus Worthy Google Rival? Announces New Deals With 50 PublishersAd tech company AppNexus announced Monday that it has signed deals wi ...
- BPA Worldwide Launches Third-Party Certification For Inventory Quality GuidelinesBPA Worldwide has launched a new certification program to support the Trustwort ...
- Programmatic Measurement Key To Maintaining Campaign QualityBefore the programmatic media boom, a planner's time was spent meeting wi ...
