- IAB Tech Lab Says LEAN Public Scoring Algorithm To Come in Q4
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
The IAB Tech Lab released a roadmap for its LEAN (light, encrypte ...
- AppNexus Bulks Up On The Buy Side
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
AdExchanger explores AppNexus' brand-facing business and poses the question as to wheth ...
- Facebook Ad Stack Remains In Flux As More Cuts Come To LiveRail
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
LiveRail, once a dominant video supply-side platform and ad server focused sole ...
- Programmatic Is Dead, Long Live The Programmable Age
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
Writing in Forbes, AppNexus CEO Brian O'Kelley shares his view that t ...
- Google Tests Feature That Allows Media Companies, Marketers Publish Directly To Search Results
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
Google is testing a new feature that allows marketers, media companies, politicia ...
- SITO Mobile Extends Walk-In Solution To Canada With Cieslok Media
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Mobile engagement platform SITO Mobile announced today that its Real-time Verified Walk- ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- New Service In Beta Seeks To Track And Measure Ad Blocking
RTBlog, Tobi Elkin - Friday, April 29, 2016
Our call for an independent third party to gather data on, tra ...
- Facebook Is Growing Revenue Faster Than Users
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Facebook reported Q1 2016 revenue grew 57% year-over-year to $5.4 billion v ...
- Marissa vs. Tim: Does Verizon's Interest in Yahoo All Come Down to an Old Google Standoff?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Now, as Yahoo sits on the block and with Verizon/AOL likely ...
- Facebook Says It Racked Up 60 Million Users In The Last 3 Months
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Facebook added 60 million more users in the first three months ...
- Students At Canadian College Learn The Ins And Outs of Programmatic With Centro
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Canadian college Sheridan will use Centro's technology to promote its classes a ...
- Flashtalking Taps New SVP U.S. Client Operations And VP Platform Operations
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Ad server and dynamic creative solution provider Flashtalking made two additions ...
- AppNexus Names AJ Kintner To Sales Post Ahead Of A New Buy-Side Offering
Real-Time Daily, Tobi Elkin - Thursday, April 28, 2016
AppNexus on Thursday named AJ Kintner to a high-ranking sales post ...
- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Adobe Sets Triggers For Programmatic Messages
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2016
Adobe will release a remarketing tool Thursday that automatically triggers an emai ...
- P&G Finds More Room To Improve Ad Agency Costs
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
P&G, which reported better-then-expected earnings for its first fiscal quarter, has be ...
- The Future Of The Internet Is At Stake With Next-Generation Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
"Ad blocking at the network level undercuts consumers' ability to control t ...
- Shine to IAB: Focus on the True "Bad Actors"
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Roi Carthy, Chief Marketing Officer at Shine, that helps wireless carriers bri ...
- Using Data In Predictive Analytics Helps B2Bs Throughout The Funnel
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
B2B brands have so much data in their arsenals but they ne ...
- Marketing Technology Industry Sees Growing Consolidation
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Contrary to popular opinion, based on Q1 2016 research from Luma Partner ...
- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Earlier this month, Ghostery revealed that it is "in discussions with leadi ...
- After Media: Aligning Agency/Client Goals is Key
MAD, Omari Matthew - Wednesday, April 27, 2016
Speaking at OMMA SF on the “After Media: The Rise of t ...
- Martech Is Closer To The C-Suite
Marketing Daily, Omari Matthew - Wednesday, April 27, 2016
Responding to the need for advertisers to find technology partners that c ...
- The Increasing Importance Of The CFO In Marketing Decisions
Marketing Daily, Omari Matthew - Wednesday, April 27, 2016
At our OMMA Boston event last week, Andrew Graff, CEO, Allen & Gerritsen argu ...
- What Do Time Inc. And Its Viant Have To Tell Us?
Programmatic Insider, John Motavalli - Wednesday, April 27, 2016
Jon Schulz, CMO at Viant, the ad tech and content (MySpace) compa ...
- Nest And MGM Resorts Lean In On Analytics
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Have marketers chosen patterns over people? Executives from Forrester Research, MGM Resor ...
- 3 Lessons Facebook Can Teach Ad-Tech Industry
Real-Time Daily, Victor Wong - Wednesday, April 27, 2016
It might sound obvious, but one of the best ways to ceme ...
- Are Young Companies Ready For Programmatic?
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Programmatic is a major undertaking, especially for young companies like Jet.com. ...
- Beyond Blocking: Building Better Creative
Real-Time Daily, Omari Matthew - Tuesday, April 26, 2016
At our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience ...