- EA Takes Need for Speed On The Road
Marketing Daily, - Wednesday, June 30, 2010
The Need for Speed Hot Pursuit On Tour promotion will feature mus ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Visa Finds Success With FIFA Social Media
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2010
To drive additional interest, Visa is holding a promotion on the YouTu ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- Zoove Expands Mobile Marketing Platform
Online Media Daily, Mark Walsh - Monday, June 28, 2010
Direct mobile marketing company Zoove has launched its dialing system for runni ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- Pepto Bismol Joins Nathan's For July 4 Eating Contest
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Major League Eating's growth in recent years had brought along a n ...
- Vitaminwater Jumps On 'Twilight' Bandwagon
Marketing Daily, - Thursday, June 24, 2010
The winner will be sent to the set of the filming ...
- Target Promotes Volunteerism, Aims At Ice Cream Lovers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Target is offering two new super premium flavors of Ben & Jerry ...
- Warner Bros. Sends 'Inception' Fans On SCVNGR Hunt
Online Media Daily, Laurie Sullivan - Thursday, June 24, 2010
Warner Bros. will send people on a SCVNGR hunt beginning Thursday ...
- Burger King Continues the 'Twilight Saga'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
...
- CSPI May Sue McDonald's Over Toy Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, June 22, 2010
In its announcement, the nonprofit criticized many Happy Meals as being hi ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Southwest Launches Vacation Destination Giveaway
Marketing Daily, Tanya Gazdik - Monday, June 21, 2010
Loyalty club members will have a daily opportunity to answer Rapid Rewar ...
- Fox Ups Earley To President, Marketing/Communications
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
Fox's Joe Earley has improved his position. He's now president of marketi ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- Denny's AARP Pact Is Generating Results
Marketing Daily, Karlene Lukovitz - Wednesday, June 16, 2010
Denny's promoted the deal offers with a full-page, four-color ad in t ...
- Sunoco Decal Program Garners Email Addresses; Promotes Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
Sunoco is very pleased with a program it launched 2005 in whi ...
- For Coolatta, Dunkin' Urges Fans To 'Play DJ'
Marketing Daily, - Tuesday, June 15, 2010
The "Keep It Coolatta 2: Flavor Boogaloo" promotion asks fans to sugge ...
- Tequila Herradura Says 'Buy the Barrel'
Marketing Daily, - Monday, June 14, 2010
Tequila Herradura, a premium tequila brand, is launching a program that le ...
- P&G Offers Free Hair Color Consultations
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Its Wella Professionals is promoting both the brand and salon hair colori ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- West-Coast Chain Launches Retail PR Push
Marketing Daily, - Thursday, June 10, 2010
There will also be social media and promotions centered on Cost Pl ...
- Del Taco Ties In With 'A Team' Flick
Marketing Daily, - Wednesday, June 9, 2010
Del Taco also will be promoting its new Big Fat Crispy Chick ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- TBS: Pitches Conan For Emmy Pre-Debut
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
TBS has found a new way market a TV show: Pitch ...
- McDonald's Recalls 12 Million Shrek Drinking Glasses
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...