- Facebook Adds Video Ads To Articles
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 31, 2016
Tempting more publishers to play along, Facebook is adding video ads ...
- Why Inventory Agility Is Key To Publisher Profits
Publishers Daily, Yoav Naveh - Tuesday, March 29, 2016
Fixed ad placements contribute to an irrelevant and cluttered patchwork quilt th ...
- What To Do About Ad Blocking?
MAD, Larissa Faw - Friday, March 25, 2016
Ad blocking really is the first time consumers ever had a voi ...
- 'Marie Claire,' 'Golfweek' Appoint New Associate Publishers
Publishers Daily, Sara Guaglione - Friday, March 25, 2016
"Marie Claire" and "Golfweek" named new associate publishers this week. Stacy Bettm ...
- 'Glamour,' Facebook Partner For Town Halls, Giving A Voice To Young Women Voters
Publishers Daily, Sara Guaglione - Friday, March 25, 2016
"Glamour" and Facebook have announced a partnership to launch a project th ...
- After Taking On Blockers, Le Figaro Group Partners With AppNexus
Real-Time Daily, Felicia Greiff - Friday, March 25, 2016
AppNexus and Le Figaro Group have announced a partnership that lets t ...
- For WaPo News, Just Ask Amazon's Alexa
Publishers Daily, Sara Guaglione - Thursday, March 24, 2016
If you're hungry to hear updates on the 2016 presidential election, n ...
- Quartz, Marketplace Launch Season Two Of Podcast 'Actuality'
Publishers Daily, Sara Guaglione - Thursday, March 24, 2016
Quartz and Marketplace have teamed up again to produce Season Two ...
- Conde Nast Unveils New Programmatic Options
Publishers Daily, Erik Sass - Thursday, March 24, 2016
A little over one month after Evan Adlman joined Conde Nast ...
- Why Readers Should Pay For All Content
Publishing Insider, Paolo Gaudiano - Thursday, March 24, 2016
In previous posts, I have complained about the short-sighted approach of publishe ...
- Alphabet Launches Unfiltered.News
Around the Net In Publishing, Gavin O'Malley - Monday, March 21, 2016
Jigsaw, Alphabet’s tech incubator, just launched Unfiltered.News -- an experimental site th ...
- Publishers And Ad Blockers Need To Talk About Compensation
MAD London, Ben Barokas - Thursday, March 17, 2016
Ad Blocking needs to be tackled by a dialogue with consumers ...
- The Motley Fool Scores With Yahoo Gemini
The Daily Blog, Erik Sass - Thursday, March 17, 2016
The native campaign, deployed in conjunction with display ads and SEO strategie ...
- Publishers Turn To Email To Engage With Readers
Email Marketing Daily, Jess Nelson - Monday, March 14, 2016
Publishers are increasingly relying on email marketing to recruit readers to the ...
- 'The Economist' Links Success To Social Media Following
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
"The Economist" has stressed the importance of social media, crediting its soci ...
- Revenue? Who Needs Revenue?
Garfield at Large, Bob Garfield - Monday, March 14, 2016
In a world in which advertising will no longer cover the n ...
- Wikipedia's Wales: We're Becoming A News Publisher
Publishers Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into t ...
- StyleHaul, Time Inc., Go Shopping Together
Around the Net in Video, P.J. Bednarski - Thursday, March 10, 2016
Time Inc. and StyleHaul have announced a multiyear partnership. The joint effort combin ...
- Placed Signs Up 40 New Business Partners, Adds Programmatic
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2016
Placed -- the advertising to in-store attribution company -- adds new busine ...
- IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
The Interactive Advertising Bureau (IAB) is trying to help publishers to g ...
- Publishers Get Tooled Up In The Fight Against Ad Blockers
London Blog, Sean Hargrave - Tuesday, March 8, 2016
IAB Tech Lab is giving members the code they need to dete ...
- Medium Readying Monetization Effort
Around the Net In Publishing, Gavin O'Malley - Monday, March 7, 2016
Medium is slowly preparing to monetize its popular blogger platform. “We’re buildi ...
- Medium Tips Hand On Monetization
The Daily Blog, Erik Sass - Friday, March 4, 2016
Medium, the much-buzzed-about new publishing platform, is preparing to tackle the k ...
- 'NY Daily News' Gives Advice To Those Who Would Flee U.S. Under Trump Presidency
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 2, 2016
The front page of the tabloid paper, NY Daily News this morni ...
- Sonobi Partners With Omnicom Media Group's Annalect
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
Ad tech developer Sonobi on Tuesday said it will partner with Omnic ...
- Conde Nast Buys Real-Time Content Editing System Poetica
Around the Net In Publishing, Gavin O'Malley - Tuesday, March 1, 2016
Condé Nast just bought Poetica -- maker of a real-time content editi ...