Tag results for "real-time web" for December 2015
- A Roundup of 2015's Most Significant Ad-Tech AcquisitionsVerizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets a ...
- Programmatic Mobile Campaigns: When And How To EngageWill Proops, global head of revenue, Axonix, talks about mobile programmatic f ...
- 2016 Real-Time Outlook: Brazil and Latin America EditionExecs from The Rubicon Project Latin America, MediaMath Brazil, comScore Brazil, DynAdmic Brazil, TubeMogul Brasil and IgnitionO ...
- See Real-Time Daily's Top 10 Commentaries Of 2015Leave it to the experts to say it best. This year, reade ...
- Navigating The New Data EconomyAmit Ahuja, general manager-data management, Adobe Marketing Cloud talks about the value ...
- Real-Time Daily's 5 Most-Read Stories Of 2015Real-Time Daily had an eventful year, with ad blocking, acquisitions, layoffs, nati ...
- It's Time to Move On From Typecasting MillennialsIf you're still identifying millennials simply by age, you're missing out ...
- Bridging The Gap Between Digital Media And CreativeHavas Media Group programmatic solutions head Hossein Houssaini talks to Beet.TV abo ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise YouIf you assume the engaged beer, wine and spirits audience is you ...
- OpenX Partners With Quebecor MediaOpenX announced a partnership with Canadian company Quebecor Media this week. ...
- Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% ProgrammaticBauer Xcel Media, digital arm of global publisher Bauer Media, is almo ...
- IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic CouncilThe IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as ...
- YuMe's SSP Gets A Data UpgradeAd-tech company YuMe is introducing an enhanced version of its SSP (supply-si ...
- Media Quality Is Important (But What Does Quality Mean?)An Integral Ad Science (IAS) survey of 400 digital advertising professionals fou ...
- Lotame Names New APAC Managing Director To Boost APAC GrowthGlobal data management platform Lotame tapped Alex Sibois as managing director f ...
- Video Platform Dailymotion And AOL Platforms Expand Programmatic DealAOL Platforms and Dailymotion have announced a deal that gives advertisers dire ...
- Xaxis Taps Matt Sweeney As North America CEODigital media buying network Xaxis names Matt Sweeney as its new CEO-Nor ...
- Human Traffic Overtakes Bots, But The Fight Isn't OverSecurity firm Imperva released its fourth Bot Traffic Report, finding that huma ...
- Ted Cruz Campaign Hires Firm To Profile VotersThe presidential campaign of Texas senator Ted Cruz has mined data ...
- BlockIQ's BlockBypass Aims To Recapture Lost Ad DollarsAd-tech company BlockIQ has launched BlockBypass, a system that the company clai ...
- Collective Trims U.S. Employees, Changes StructureAd-tech company Collective announced 50 U.S. layoffs, AdExchanger reported. The news com ...
- DCN's Jason Kint: 'Remember, The Consumer Is No. 1'Marketers will likely find no comfort in Digital Content Next's finding th ...
- Media Buyers Embrace Mobile Programmatic, And Some Cut Out MiddlemenForrester Research revisited a 2014 study to check in on the sta ...
- Gigya Launches Cloud-Based Customer Identity RepositoryGigya, a customer identity platform, launched a new repository offering cloud-based profi ...
- Integral Ad Science's Certified Viewability Partner Program Lists Trusted SellersIntegral Ad Science (IAS) has announced a new program showcasing media selle ...
- Brazil's Abril Group Partners with Google On ProgrammaticBrazilian media company Abril Group has partnered with Google on new programmat ...
- Majority Of APAC Ad Professionals Say Programmatic Skills Will Be Key In 2020A report called "Reaching Full Potential," from AppNexus and Warc found th ...
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital SportsOoyala's newest study set out to find which cities watch the digit ...
- 90% Of APAC Ad Professionals Use Programmatic For MobileResearch from AppNexus found that in APAC (Asia-Pacific) region, the majority ...
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata FindsAn eMarketer report showed research from Strata in which two-thirds of ...
