- How Do You Solve The Real-Time Creative Conundrum?
RTBlog, Tobi Elkin - Thursday, June 30, 2016
With so many different creative formats, including a plethora of video format ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- BPA Worldwide Approved As Validator For TAG Anti-Piracy Program
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
Not-for-profit assurance provider BPA Worldwide has announced that it was approved ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- Cloud Analytics Provider Keen IO Delivers Real-Time Native Analytics
RTBlog, Tobi Elkin - Thursday, June 23, 2016
Cloud analytics Platform Keen IO 's new Native Analytics tool enables custome ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- How 'Platforms as Publishers' Could Threaten Journalistic Ethics
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
Publishers have sacrificed performance in favor of data and revenue for year ...
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creativ ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RT ...
- 4C University Helps Marketers Master Planning, Buying, Metrics Across TV And Social Media
Around the Net in Real-Time, Tobi Elkin - Friday, June 10, 2016
4C, a data science and media technology company, has launched 4C Universi ...
- Tremor Video Adds Advanced Creative Review To Seller Platform
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Tremor Video has added an advanced creative review function to its sell ...
- Facebook Sunsets Notify, Real-Time News App
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Facebook’s attempt at a real-time, notification-based news app is shutting down, accordi ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...