- Google Search Pushes Out Live Carousel Feature For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2016
Google now allows publishers to push breaking news to search results ...
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Cloud-based video programming system IRIS.TV, announced a partnership with Vemba, a premi ...
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Flipboard, a platform for consumers to aggregate news stories, images, and vide ...
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2016
Facebook refuses to remain stagnant and allow Google and Microsoft to exc ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Boomerang Grades Emails To Optimize Responses
Email Marketing Daily, Jess Nelson - Wednesday, August 24, 2016
Boomerang Respondable, released on Tuesday, is an AI-powered email development tool th ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Real-Time Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Je ...
- The Trade Desk Readies $86M IPO
Around the Net in Real-Time, Gavin O'Malley - Tuesday, August 23, 2016
The Trade Desk is ready for its public offering. Yes, the demand-si ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Show Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Facebook Unveils Enhanced Video Metrics, Promising Publishers Deeper Audience Dive
Around the Net in Real-Time, Tobi Elkin - Thursday, August 11, 2016
Aiming to draw more premium video to its platform, "Facebook is givi ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Brightcom Announces Partnerships With GeoEdge And Forensiq
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Brightcom, a global ad tech and multichannel media firm, on Wednesday announc ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
RTBlog, Tobi Elkin - Tuesday, August 9, 2016
Ad-tech executives say Dentsu Aegis' move to take a majority stake ...
- Under Armour Gets Personal, Enabling Wearables To Make Recommendations
AI & IoT Daily, Chase Martin - Monday, August 8, 2016
Consumers want personalized insights from wearables and at least one major bra ...
- Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Real-Time Daily, Joe Mandese - Friday, August 5, 2016
MDC Partners' Varick Media Management this morning unveiled the release of REC ...
- Sonobi Expands Into EMEA, Taps Holmes As Director
Real-Time Daily, Philip Rosenstein - Friday, August 5, 2016
Independent ad-tech developer Sonobi announced Thursday the establishment of a European h ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Google Tests New Ad Product Some Think Is 'Secret Tax'
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
This spring, "Google announced a new ad product which most people ...
- JWT Is Acquiring Digital Shop iStrategyLabs
MAD, Steve McClellan - Tuesday, August 2, 2016
The Washington, DC-based agency will continue to be overseen by founder Pet ...
- CNN International Partners With Sharethrough On Native, Branded Content Ad Formats
Real-Time Daily, Tobi Elkin - Wednesday, August 3, 2016
CNN International Commercial on Wednesday said it will use Sharethrough software ...
- Mindshare Finds Three In Four Plan To Watch Olympics Live
MAD, Larissa Faw - Monday, August 1, 2016
That's according to a survey from Mindshare, which also found that mo ...
- Ad-Blocking Web Browser Brave Raises $4.5M
Around the Net in Real-Time, Gavin O'Malley - Monday, August 1, 2016
Brave Software just raised $4.5 million to expand its ad-blocking Web browse ...