- Happiness Is Looking Up
Media Magazine, - Monday, March 2, 2009
A recent story in the new york times bore a telling headlin ...
- Nielsen Reports Mixed Results, Discloses Restructuring Costs
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2009
Nielsen Co. reported revenues of $5.012 billion for 2008, an increase ...
- 65 Hours of Hoops Nets Big Ad Dollars
Research Brief, Jack Loechner - Tuesday, March 31, 2009
According to a new report from TNS Media Intelligence on March Madne ...
- Study Shows Mags Reap More Ad Value Per Minute
MediaDailyNews, Joe Mandese - Monday, March 30, 2009
The magazine industry, which has historically opposed time-spent-with-media metrics as fair bas ...
- Ad Research Foundation Kicks Off Annual Convention, Provides Free Streams
MediaDailyNews, - Monday, March 30, 2009
The Advertising Research Foundation begins its
annual convention in New Yo ...
- John Lowell Leads Starcom Research Team
MediaDailyNews, David Goetzl - Friday, March 27, 2009
Starcom USA is merging two units of its sprawling research operations a ...
- Track And Engage Works for EMail
Research Brief, Jack Loechner - Monday, March 30, 2009
ERoi releases their latest survey, finding, in their words, that "... near ...
- Gallup Says Consumer's Outlook Improving; Spending Rises
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
The percentage of respondents to The Gallup Poll who say the econo ...
- Easter Dinner Out To Be Less Eggstravagant
Marketing Daily, - Thursday, March 26, 2009
Restaurant dining, as well as sales of candy and traditional gifts ...
- Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates
MediaDailyNews, Joe Mandese - Friday, March 27, 2009
A group of the TV industry's leading researchers Thursday released the fir ...
- Relevant Advertising With Bucks Off Captures Online Consumers
Research Brief, Jack Loechner - Friday, March 27, 2009
According to a new survey by Lightspeed Research and the Internet Advertisi ...
- Hispanics' Web Savvy Surpassing Others
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2009
Mintel found in its survey that Hispanics are more likely to ha ...
- Report: Print Pubs Need To Better Use Web Sites
Online Media Daily, Gavin O'Malley - Wednesday, March 25, 2009
As seemingly trivial as celebrity news is, established publishers have for yea ...
- Pew: Mobile Web Deepens Americans' Digital Lifestyles
Online Media Daily, Mark Walsh - Wednesday, March 25, 2009
Are you a "digital collaborator," "ambivalent networker," or "drifting surfer?" Those a ...
- Internet Article-Based Ads Grab More Clicks
Research Brief, Jack Loechner - Thursday, March 26, 2009
According to a new national study by Opinion Research Corporation, sponsored ...
- IBM Study: Media Companies Struggling To Keep Up With Consumer, Advertiser Shifts
Around the Net In Online Marketing, Ross Fadner - Wednesday, March 25, 2009
A new study from IBM says there's a "growing rift" between advertiser ...
- Can't Take Your Call, Using My Phone
Online Media Daily, Lauren Rich Fine - Wednesday, March 25, 2009
Over the last three years, based on our analysis of data ...
- Consumers Expect Corporate Sponsors To Cut Back
Research Brief, Jack Loechner - Wednesday, March 25, 2009
A new Performance Research study of American consumers revealed that 32% report ...
- Hold 'em or Fold 'em
Research Brief, Jack Loechner - Tuesday, March 24, 2009
A new 24/7 WallStreet report says that, over the last few week ...
- Kennedy To SVP, Research, ABC TV
MediaDailyNews, - Friday, March 20, 2009
Charles Kennedy has been named senior vice president, research, for the A ...
- Mobile Internet, TV And Video Gaining Ground
Research Brief, Jack Loechner - Monday, March 23, 2009
According to comScore, Inc., among the audience of 63.2 million people w ...
- Corporate Images of Coke, J&J Still Tops
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2009
In the 2008 CoreBrand Brand Power Rankings, the companies showing the large ...
- Brand Power: Kellogg, Bayer Up, P&G, GE Down
MediaDailyNews, Karlene Lukovitz - Thursday, March 19, 2009
According to the newly released 2008 CoreBrand Brand Power Rankings, Kellogg, Bay ...
- Online Ratings, Recommendations and Reviews Influence Shoppers' Selections
Research Brief, Jack Loechner - Friday, March 20, 2009
According to a new study from Bazaarvoice and richrelevance, conducted by JupiterResear ...
- Streamed Video Advertising OK, But Expected To Be Free
Research Brief, Jack Loechner - Thursday, March 19, 2009
Since 2006 monitoring the digital video landscape, the Ipsos MediaCT's MOTION syndicat ...
- Athletes' Endorsements A Hit For Online Advertisers
Marketing Daily, Gavin O'Malley - Wednesday, March 18, 2009
Insight Express finds that when banner ads featuring video and still imag ...
- Google, WPP Team To Research Ad Effect
Online Media Daily, Joe Mandese - Wednesday, March 18, 2009
Google is teaming with the world's largest buyer of media, Martin Sorrell ...
- Social Networking Is No Respecter of Age
Research Brief, Jack Loechner - Wednesday, March 18, 2009
According to The Nielsen Company's "Global Faces and Networked Places," revealing t ...
- Three Screens, One Question: How Will Audiences Consume Content In The New World
MediaDailyNews, Manish Bhatia - Tuesday, March 17, 2009
Any physicist will tell you energy can neither be created nor destroye ...
- Accelerated Shift to Digital Media Platforms Predicted
Research Brief, Jack Loechner - Tuesday, March 17, 2009
According to the U.S. Local Media Annual Forecast, 2008-2013, by BIA Adviso ...