- Chase Survey Shows Small Biz Optimism
Marketing Daily, - Thursday, September 30, 2010
This is the second year that Ink from Chase surveyed CEOs a ...
- IPhone, Samsung, Walmart Dominate In Loyalty
Marketing Daily, Sarah Mahoney - Thursday, September 30, 2010
"Brand loyalty is driven by emotion, but a little less so ...
- More People Researching Online Before They Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Allison Linn reports that 58% of Americans go online to research produc ...
- New Study Asks If Brands Are The New Religion
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
...
- Survey Finds GEICO Offers Best Value
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Four out of 10 consumers selected GEICO, followed by Allstate, Progressive a ...
- Coffee Fanatics Spill Beans About Habits
Marketing Daily, Karlene Lukovitz - Wednesday, September 29, 2010
Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2. ...
- Pew: Majority Of Americans Researching Products Online
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Using the Internet to research product purchases has become a common practi ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Holiday Shopping Starting And Online Beating Bricks; Deals Necessary
Research Brief, Jack Loechner - Thursday, September 30, 2010
According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 5 ...
- Most Say Corn Syrup 'Okay In Moderation'
Marketing Daily, - Tuesday, September 28, 2010
According to Mintel, nearly half (46%) of consumers say that they don ...
- Barcode Scanning Up 700% This Year
Online Media Daily, Mark Walsh - Tuesday, September 28, 2010
The emergence of scannable barcodes in advertising has generated lots of publici ...
- Why are Social Behaviors Plateauing?
Online Media Daily, Augie Ray - Tuesday, September 28, 2010
The latest Forrester 2010 Global Social Technographics report demonstrates that many soci ...
- Forrester: Lack Of 'Creators' Stifling Social Web
Online Media Daily, Gavin O'Malley - Tuesday, September 28, 2010
From blogging to product reviews, is consumer-generated media past its prime? Wel ...
- Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have t ...
- Why Aren't More People Creating?
The Social Graf, Erik Sass - Wednesday, September 29, 2010
The Internets are abuzz with some new findings from Forrester Research suggesti ...
- Survey: Most Feel Helpless Over Healthcare Costs
Marketing Daily, - Monday, September 27, 2010
While most consumers do not fully understand Healthcare Reform, they do anticipa ...
- Four Out Of Five Unauthorized Immigrant Children Are U.S. Citizens
Research Brief, Jack Loechner - Tuesday, September 28, 2010
According to a new analysis of U.S. Census Bureau data by Jeffr ...
- Marketing Risks Come With Sponsorship Territory
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
The latest CMO Council study, "Doing Away With Foul Play," on marketer ...
- Study: Requiring BlackBerrys Hurts Brand
Online Media Daily, Mark Walsh - Friday, September 24, 2010
Corporate policy mandating that employees use BlackBerry phones for work may actual ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Hold The Phone: Economy Forestalls Upgrades
Marketing Daily, Aaron Baar - Thursday, September 23, 2010
"If you think about the marketing communication within the wireless community, it ...
- Study: Insurance Marketers Missing Opportunities
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
For the most part, consumers are happy with their insurance experience, b ...
- Study: Some Mobile Users Shopping Via Mobile Only
Online Media Daily, Mark Walsh - Thursday, September 23, 2010
A new study by mobile ad network Millennial Media and comScore sugges ...
- Online Video Increasing In All Media Categories
Research Brief, Jack Loechner - Friday, September 24, 2010
Brightcove and TubeMogul recently published the "Online Video & the Media Indust ...
- Keller Fay Report: Teens Talk A Lot Amongst Themselves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Teenagers "engage in a significantly higher level of word of mouth abo ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaDailyNews, Joe Mandese - Thursday, September 23, 2010
In a move that has potentially significant implications for how telecasters, advertiser ...
- Next Collaborative Alliance To Focus On Tech Adoption
MediaDailyNews, - Thursday, September 23, 2010
Havas' MPG and Media Contacts units will hold their next Collaborative Allian ...
- MediaMath To Offer Real-Time Research On Online Campaign Effectiveness
Online Media Daily, - Thursday, September 23, 2010
Online advertising demand-side platform MediaMath Wednesday said it is working with consum ...
- Marketing Data Challenges
Research Brief, Jack Loechner - Thursday, September 23, 2010
According to the Winterberry Group "Changing Mission of Marketing Data By 2012 ...