- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts ...
- Shoot: Cameras Giving Way To Smartphones
Marketing Daily, Aaron Baar - Thursday, February 16, 2012
People are using their smartphones to take pictures more and more, b ...
- Who Reads Books Often?
Marketing Daily, The Editor - Friday, February 17, 2012
Top 10 DMAs in which reside adults who read books two ...
- New Social Media Tools Rule
Research Brief, Jack Loechner - Friday, February 17, 2012
According to a recent conducted in-depth study on the usage of soci ...
- Toyota Leads In Tight Durability Race
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
When it comes to vehicle dependability, Toyota's back on top -- b ...
- Who Goes To Bars/Nightclubs?
Marketing Daily, The Editor - Thursday, February 16, 2012
Top 10 DMAs in which reside adults who attended a bar/nightclub ...
- SMBs Missing Email to Social Collaboration
Research Brief, Jack Loechner - Thursday, February 16, 2012
According to The State of Email Marketing in SMBs, by GetResponse, mo ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- Improvements, Pricing, Promos Drive Pizza Growth
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Improvements including menu innovations and ordering technology, combined with flat pricing a ...
- That's Entertainment: Screen Size Doesn't Matter
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Consumers are using their tablets and smartphones to stream video programming ...
- Who Buys Fat-Free Food?
Marketing Daily, The Editor - Wednesday, February 15, 2012
Top 10 DMAs in which reside adults who buy foods labeled ...
- Consumer Spending Adjustments Have Become Habits
Research Brief, Jack Loechner - Wednesday, February 15, 2012
According to an exclusive consumer survey conducted for STORES by BIGinsight, t ...
- Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones
VidBlog, Daisy Whitney - Wednesday, February 15, 2012
Don't just know your audience. Know where they're watching your videos a ...
- Happy Valentine's Day, Apple! They Love You
Marketing Daily, Aaron Baar - Monday, February 13, 2012
According to a survey of 1,000 people conducted by a New York-bas ...
- NBC, Google Kick Off Olympic Research Initiative
MediaDailyNews, Wayne Friedman - Monday, February 13, 2012
Continuing its research efforts around the Olympics, NBC will debut a n ...
- Socially Recommended Online Video Ads Increase Performance
Research Brief, Jack Loechner - Tuesday, February 14, 2012
The explosion of social networking has opened up a massive opportunity f ...
- Younger Adults More Likely to Be Facebook Friends with Boss
The Social Graf, Erik Sass - Tuesday, February 14, 2012
Just in case the workplace isn't confusing enough, the rise of onli ...
- No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples
VidBlog, Daisy Whitney - Tuesday, February 14, 2012
The plot thickens. Last week I wrote about how social buzz f ...
- Who Prefers Traveling To New Places?
Marketing Daily, The Editor - Monday, February 13, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- Boomers Shop Online To Save Money
Marketing Daily, Aaron Baar - Saturday, February 11, 2012
According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50- ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- No Time For Mobile, Go Shop!
Research Brief, Jack Loechner - Monday, February 13, 2012
According to the February 2012 survey, conducted by BIGinsight, the average ...
- Social Networks Are (Mostly) Happy Places, Pew Finds
The Social Graf, Erik Sass - Monday, February 13, 2012
85% of social network-using adults surveyed by the Pew Research Center's Intern ...
- Cross-Platform Campaigns Boost Recall
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 10, 2012
Advertising is becoming increasingly interconnected, and more marketers are pushing out innovati ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Top Loyalty Engagement Brands For Moms
Marketing Daily, The Editor - Friday, February 10, 2012
Today, subscribers will be getting Engage:Moms. Here are the top brands ...
- Top Loyalty Engagement Brands In Health
Marketing Daily, The Editor - Friday, February 10, 2012
Today, subscribers will be getting Marketing:Health. Here are the top brands ...
- Top Loyalty Engagement Brands For Gen Y
Marketing Daily, The Editor - Friday, February 10, 2012
Today, subscribers will be getting Engage:Gen Y. Here are the top bran ...
- Google Studies Web Surfing, Ecommerce Via Chrome
Online Media Daily, Laurie Sullivan - Thursday, February 9, 2012
Google has commissioned Knowledge Networks to create a panel of Internet surfe ...
- Adults Report Positive Social Network Experiences
Online Media Daily, Gavin O'Malley - Thursday, February 9, 2012
Separate and apart from teens, most adults view the overall social a ...