- Forrester: No Resting On Customer Satisfaction Laurels
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
"People get used to a level of service very quickly, so you' ...
- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- Social Media Is Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Nine out of 10 people view social networking sites as a n ...
- UK Shoppers Still Flock To Daily Deal Sites
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Groupon is the most popular site, a Kantar Media study finds, wi ...
- PwC: Even With Social, Stores Aren't Keeping Up
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
"Because most retailers haven't yet created efficient multichannel models, consumers are worki ...
- Euro RSCG: 'Activist Consumers' Are Watching
Marketing Daily, Karl Greenberg - Thursday, March 29, 2012
Nearly half of Americans believe the greatest change agent in the futu ...
- Room For New Tactics From B2B Marketers
Research Brief, Jack Loechner - Friday, March 30, 2012
John DiStefano, Research Director of Crain's BtoB Magazine, notes that "... th ...
- Killing It With Conversion Rate Optimization
Search & Performance Insider, Ryan DeShazer - Friday, March 30, 2012
We're all familiar with the adage "actions speak louder than words." ...
- Industry Adopts Social Media for B2B, Consumer Intel
The Social Graf, Erik Sass - Friday, March 30, 2012
It's safe to say there is now a consensus that any consumer-faci ...
- Coffee: What's The QSR/At-Home Crossover?
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Fully 61% of people who frequently drink coffee at home (four ...
- DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Google will run a DoubleClick for Advertisers experiment, with help from bra ...
- Marketers Benefit By Combining Pro, User-Created Video
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
New research from a comScore study suggests marketers can have the be ...
- Marketing Departments Suffer A Dearth Of Big Data
Research Brief, Jack Loechner - Thursday, March 29, 2012
According to the Columbia Business School and the New York American Marketi ...
- Hearst Buys Stake In Stylus Media
Around the Net In Media, Phyllis Fine - Wednesday, March 28, 2012
Magazine publisher Hearst Corp. bought a 20% stake in Stylus Media, ...
- Green Doubt: Consumers More Skeptical
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
Cone Communications' new Cone Green Gap Trend Tracker reports that a minori ...
- Strong Brands Built Through Trust, Then Action
Marketing Daily, Aaron Baar - Wednesday, March 28, 2012
According to Harris Interactive's most recent EquiTrend Study, nearly every top scor ...
- Top Social Engagement Brands Make 'Me Statements'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
A new study from analytics-driven advertising research firm PhaseOne Communications, presented ...
- HBO, CBS, 'Nat Geo' Lead In Media Brand Poll
MediaDailyNews, David Goetzl - Tuesday, March 27, 2012
Fifteen brands from Coke to HBO to National Geographic Magazine to Southwe ...
- 24/7 Global Execs Voracious Media Users
Research Brief, Jack Loechner - Wednesday, March 28, 2012
According to the Doremus and the Financial Times Q4 2011 Decision Dynami ...
- Social Media Powers Instant Research Communities
The Social Graf, Erik Sass - Wednesday, March 28, 2012
In addition to using social media for distributing advertising, marketers have lo ...
- Functional Drinks To Lead Growth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Total global retail soft drink sales increased from 2005 to 2010, risi ...
- Lots Of Online Ads Vanish
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
A new study from comScore has quantified something marketers already suspected: Ma ...
- UK No. 1 In Europe For News By Mobile
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
England leads the way in mobile news consumption with 46 of smartpho ...
- PwC: Data Usage Will Upend Wireless Revenues
Marketing Daily, Aaron Baar - Monday, March 26, 2012
The increasing number of people purchasing subsidized smartphones (in exchange for bei ...
- uSamp Launches Hispanic Panel For Ad Research
MediaDailyNews, Erik Sass - Monday, March 26, 2012
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers a ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- News Industry Gaining With Technology
Research Brief, Jack Loechner - Tuesday, March 27, 2012
According to the 2012 State of the News Media report by P ...
- Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV
MediaDailyNews, Joe Mandese - Monday, March 26, 2012
Media researcher Ipsos MediaCT has teamed with neuromarketing researcher Innerscope Research f ...
- Reading And Buying Books Go Hand-In-Hand
Research Brief, Jack Loechner - Monday, March 26, 2012
According to the The Harris Poll of adults surveyed online in Februar ...
- Less SPAM, More Social Phishing, IBM Finds
The Social Graf, Erik Sass - Tuesday, March 27, 2012
The volume of fraudulent SPAM email has decreased sharply in recent year ...