- Ford Is Top Auto Brand For Buzz
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Ford generates the most media bang for the buck, according to Gener ...
- Leveraging Social Media in Food Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
When it comes to learning about food, nearly half of consumers u ...
- Ultrabooks Bright Spot In PC Sales
Marketing Daily, Aaron Baar - Saturday, June 30, 2012
According to The NPD Group, Ultrabooks accounted for 11% of Windows-based notebo ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Multi-Screen Viewing Drives Ad Engagement
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
People who watch TV while using an internet-connected device such as ...
- Industry Must Respond To Generational Shifts
Marketing Daily, Karlene Lukovitz - Thursday, June 28, 2012
The rise of Millennials and the aging of Baby Boomers represent significa ...
- Interbrand: Toyota Tops In Green
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
It has gotten the nod as the "greenest" company in Interbrand's 20 ...
- Sharing Services Need To Focus On Price, Availability
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
The Zipcars of the world should dispense with the warm and fuz ...
- Patients Want EHealth And Personal Attention
Research Brief, Jack Loechner - Friday, June 29, 2012
According to the The Accenture Connected Health Pulse Survey, 2012, 90% ...
- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Engagement Rises For Tweets Under 100 Characters
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 27, 2012
Tweets containing less than 100 characters receive 17% higher engagement than long ...
- In Fashion, Brands Intensify Their Comeback
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2012
The latest results from Brand Keys Fashion Index show that 29% ...
- Deloitte: Smartphones Helping, Not Hurting, Retail Sales
Marketing Daily, Aaron Baar - Wednesday, June 27, 2012
People may be using their smartphones as a shopping tool in t ...
- Consumers' Less Lavish Return To Luxury
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Luxury is back, but with some caveats. For one thing, affluent consume ...
- Prepaid Card Industry On The Rise
Marketing Daily, Tanya Gazdik - Thursday, June 28, 2012
Prepaid credit card payment volume will rise 22.4% in 2012 to $247 ...
- Americans Are Auto-Patriotic Around July 4
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Americans are especially patriotic around the 4th of July, but who kn ...
- Asian Americans Setting The Bar
Research Brief, Jack Loechner - Thursday, June 28, 2012
According to a comprehensive new nationwide survey by the Pew Research Cente ...
- AT&T Still Seeing IPhone Benefits
Marketing Daily, Aaron Baar - Tuesday, June 26, 2012
Though competition for the iPhone has reduced churn for Sprint and Verizo ...
- Google Project Glass 2013 Prototype Available For Purchase By I/O Attendees
Raw, Laurie Sullivan - Wednesday, June 27, 2012
Google wants Project Glass devices to become a human companion, similar ...
- Helping To Build A Facebook Ad Model
Research Brief, Jack Loechner - Wednesday, June 27, 2012
According to a new report from Resolution Media and Kenshoo, "Exposure Rate ...
- YouTube On Monday, Tweet On Friday: Ads Mistimed
Marketing Daily, Sarah Mahoney - Monday, June 25, 2012
If timing is everything, brands using digital media are in trouble. Whi ...
- GEICO Advertising Soars To $1 Billion
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2012
GEICO Corp. topped all property and casualty writers in terms of advertisi ...
- Tablet, Mobile Video Viewing Growing
Marketing Daily, Aaron Baar - Monday, June 25, 2012
"It started out as a novelty, but actually watching paid content ...
- TrueCar.com Sees Strong June For Autos
Marketing Daily, Rafael , Karl Greenberg - Monday, June 25, 2012
TrueCar.comis forecasting that new-vehicle sales in June will be about 1.2 milli ...
- Breakfast Choice Motivators Differ By Age, Sex
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
Breakfast choices are driven by somewhat different motivations among men and wome ...
- Media Influence On Purchase Decisions
Research Brief, Jack Loechner - Tuesday, June 26, 2012
According to The Media Comparisons Study, from TVB with Knowledge Networks, consume ...
- Increasing Conversions And Leads Through SEO
SearchBlog, Laurie Sullivan - Tuesday, June 26, 2012
You've got a great idea for a startup, and know a l ...
- Shoppers Making Fewer Trips, Buying More
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Shoppers are making fewer food-shopping trips this year but spending more ...
- Tech Geeks Like Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Early adopters of innovative products could be an even more valuable audien ...