- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- Walmart Taps Mac Naughton As CMO
Marketing Daily, - Friday, January 28, 2011
Wal-Mart Stores says it has promoted Duncan Mac Naughton to chief merchandisi ...
- The More We're Offered, The More We Buy
Marketing Daily - Top of the News, Thom Forbes - Monday, January 31, 2011
CNBC has been running an hour-long special report on supermarkets -- t ...
- Hitwise: LivingSocial Gaining On Groupon
Online Media Daily, Mark Walsh - Friday, January 28, 2011
New research from Hitwise suggests social-buying site LivingSocial has gotten off ...
- Newegg.com Names goodness MFG AOR
Online Media Daily, - Friday, January 28, 2011
Hollywood, CA-based goodness Mfg., founded by five former CP + B principal ...
- Private Labels On Par With National Brands At The Grocery Store
Research Brief, Jack Loechner - Monday, January 31, 2011
Private label companies continue to introduce better-for-you products and more attractive packagin ...
- H&M To Launch E-Commerce Portal
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Stockholm, Sweden-based retailer H&M is launching a U.S. e-commerce site by year ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Brooks Brothers Partners With Nordstrom
Marketing Daily, - Thursday, January 27, 2011
Brooks Brothers is getting back into the wholesale business. Nordstrom, Inc. wi ...
- Lowe's Cuts Staff
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
The Morrisville, N.C.-based company is laying off 1,700 middle managers in t ...
- Walgreens Rolling Out Private-Label Beer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Deerfield, Ill.-based Walgreens Co. is rolling out a private-label beer called B ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- P&G Sleepwalks With Downy and Macy's
Marketing Daily, - Wednesday, January 26, 2011
Procter & Gamble and Macy's have partnered to promote Macy's sheets a ...
- Walgreens Introduces Borba Exclusive
Marketing Daily, - Wednesday, January 26, 2011
Walgreens is introducing "Inside Out Beauty Solutions" collection by BORBA, a n ...
- Walmart Backs Off Civil War Fight
Marketing Daily, - Wednesday, January 26, 2011
Wal-Mart Stores is ditching its plans to build a Walmart Superstore ne ...
- Mattress Wars Get Hot And Heavy
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 27, 2011
I read with great interest that the mattress folks have gone ...
- Kohl's Taps Hudgens For Campaign, Twitter Inspires Creative
MediaDailyNews, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, featuring "Hi ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- BlueKai Pulse: Luxury Auto Buyers Ready To Roll
Online Media Daily, OMMA Editors - Wednesday, January 26, 2011
December shows increased intent for hotels and lodgings for Reno, NV ...
- No Funt-Factor: Jamba Loses Its Juice
VidBlog, Steve Smith - Wednesday, January 26, 2011
Last year Jamba Juice got its berries in a bunch over fa ...
- Smaller Stores Benefit From Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Limited-assortment grocers like Aldi, Grocery Outlet and Save-A-Lot are pulling in custome ...
- At JCPenney, New Board Members To Shake Things Up
Marketing Daily, Sarah Mahoney - Monday, January 24, 2011
"Penney is making progress, and becoming more contemporary," says Sally Mueller, ...
- Jackson Hewitt Expands Walmart Relationship
Marketing Daily, Tanya Gazdik - Monday, January 24, 2011
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt ...
- Target, Ricky Martin In Exclusive Deal
Marketing Daily, - Monday, January 24, 2011
A special edition of Latin music star Ricky Martin's new album ...