Tag results for "rtb" for July 2012
- X Marks The Spot: OpenX To Open 5th Data CenterLos Angeles-based digital ad technology provider OpenX Technologies this mroning said ...
- Ad Industry Makes Real-Time Bid For AutomationMagna Global estimates the programmatic market that will automate buys will gr ...
- Big RTB Issues Need Resolution Monahan believe big issues still exist. The industry must resolve problems arou ...
- Paul Dolan Makes Bold StatementGoogle's a monopoly when it comes to search, and clients don't b ...
- programmatic buying benefited KelloggEvery dollar that Kellogg took out of traditional direct-to-publisher and ad networ ...
- "the greatest media plan cannot make up for lousy creative"Efficiency and cost savings from programmatic buying are all well and goo ...
- keeping Kellogg brands safeTo address concerns among its brand marketers -- e.g., that online a ...
- programmatic buying yields big increase in on-target impressionsIn the first three campaigns Kellogg ran with a programmatic partner, t ...
- TV will shift to programmatic buying?"Television will get swallowed up by this space," according to Bob Arnol ...
- programmatic buying can help shift dollars to digitalthe simple availability of programmatic buying can help persuade marketers to shi ...
- boy people hate fax machinesWhenever people are trying to illustrate how behind-the-times media buying remains, th ...
- The Nth ScreenThink about a connected car, malls and supermarkets, building with 3D imag ...
- vertical exchanges will merge into broader exchangesNoting that you don't have to go to an "automotive stock exchang ...
- the last step: incorporating actual sales dataAdvertisers will begin feeding data on actual product sales back into ...
- you know who's never going to wear Google glasses?This guy. Yes, it's a cool idea, but enough is enough. Th ...
- Industry Searches For Next Step In Premium Display AdsSocial feeds in premium display advertising become more important as brands a ...
- Innovid Brings Interactivity To TubeMogul's Real-Time Video Buying PlatformTwo trends in online video advertising, interactivity and real-time buying, converged ...
- TubeMogul-Innovid Pair-Up In Interactive Online Video: Could It Portend Mergers?Ah, can you smell it in the air? It's summer partnerships, whi ...
