Commentary
TV will shift to programmatic buying?
- by Erik Sass , Staff Writer @eriksass1, July 26, 2012
"Television will get swallowed up by this space," according to Bob Arnold, an associate director, global digital strategy, Kellogg Company, referring to programmatic buying. He spectualed this could be the logical outcome of the convergence of TV and online video.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
