Commentary
"the greatest media plan cannot make up for lousy creative"
- by Erik Sass , Staff Writer @eriksass1, July 26, 2012
Efficiency and cost savings from programmatic buying are all well and good, but Bob Arnold, associate director, global digital strategy, Kellogg Company, warns, ""the greatest media plan cannot make up for lousy creative." Kellogg established a team to maintain strict quality standards for online ad creative.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
